As I bid you good morning, I’m sitting here with a stack of names, emails, and about 29 voicemails to return. If there’s one thing I can say with absolutely no reservation, it’s that the Loan Officer Project created activity…Lot’s of it!
With more than 9,000 new visitors in 1 week (Doesn’t include return visitors) and over 23,000 video views, there’s a lot to be said for using the web as a marketing tool. My primary goal during this 5 day event was to raise awarenes, and establish credibility. Credibility for the idea that the web can and should be used as a means of generating business. Have a look:

While all the swf video files were part of the 5 day training, the flash video files that the top arrow is pointing at managed to get close to 24,000 views within 2 weeks. That’s a lot of activity, and a lot of new loan officers exposed to the ideas and message we wanted to convey.
Can you see why the web is so powerful? Can you also see how providing usable information is a great way to erode the barriers of sales resistance that stand in your way of getting more laons from real estate agents?
Our final tally for the week was 114 loan officers participated. (We squeezed in a few last minute entries) The average call during the 5 days was around 1 hour + 25 - 30 minutes allowed for Q and A. 103 participants per call was our average, and we already have about 3 dozen participants who have identified their “Dream Team” of target real estate agents, called them, and scheduled appointments…
(If any participants find the time to read this post, please feel free to add your comments and experience below! - I know you’re probably busier than ever now, but we’d love to hear from you!)
We have another 30 or so participants who took action and built their sites, and have begun marketing them as instructed, with many, many more on the way! I know there was a large number of participants who missed a few days of the training and are trying to get caught up now. We will leave the videos and downloadable guides on the site for you to access for the next 7 - 10 days. Feel free to login as often as you need.
So what did I learn during this process? Well, first off there were plenty of excellent and thoughtful questions from participants along the way. I’ve taken the call recordings, and sent them to a transcriptionist. This means that I’ll have a catalog of each and every question asked throughout the training, and will create a FAQ’s form to address these questions right from the get-go when we do another round of training.
That’s right. With more than 1,500 loan officers who asked to participate, we have a huge waiting list, and I intend to host another round of training… It’s only going to get better and better… Keep your eye on this blog, because some very interesting things are about to happen!
Congrats to all who participated, and I hope to hear from you again soon! Make this your best week yet!
PS - Don’t forget the free gift I gave you yesterday! It’s a large file, but you’re going to love it I promise! 
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