Loan Officer Marketing Help

So the Loan Officer Project was a hit! With so many loan officers who didin’t make it through to the first training phase, we’ve decided to crack the doors open and let another batch of 100 loan officers into our second round of The loan Officer Project! So what are you going to learn?

- Effective online marketing

- How to build a website that works

- How to get realtors to come to you

- An effective means to identify the top 50 realtors in your area

- Proper email follow-up and marketing

We’re going to take you by the hand over a 5 day period, and open the flood-gates. That’s right, we’re not holding anything back, and you’re going to learn more during this FREE training series than you’ve likely learned from any paid marketing training you’ve been involved with in the past.

Want in? You better get in line quick! Fill out the email form in the upper right sidebar of this site labeled: “Want a FREE website?” and you’ll get the details emailed to you right away. There’s only 1 way in, and that’s through the form above. Again, only 100 loan officer’s are going to be let in the door, so contact us right away for consideration. Hope you’re ready!

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As I bid you good morning, I’m sitting here with a stack of names, emails, and about 29 voicemails to return. If there’s one thing I can say with absolutely no reservation, it’s that the Loan Officer Project created activity…Lot’s of it!

With more than 9,000 new visitors in 1 week (Doesn’t include return visitors) and over 23,000 video views, there’s a lot to be said for using the web as a marketing tool. My primary goal during this 5 day event was to raise awarenes, and establish credibility. Credibility for the idea that the web can and should be used as a means of generating business. Have a look:

While all the swf video files were part of the 5 day training, the flash video files that the top arrow is pointing at managed to get close to 24,000 views within 2 weeks. That’s a lot of activity, and a lot of new loan officers exposed to the ideas and message we wanted to convey.

Can you see why the web is so powerful? Can you also see how providing usable information is a great way to erode the barriers of sales resistance that stand in your way of getting more laons from real estate agents?

Our final tally for the week was 114 loan officers participated. (We squeezed in a few last minute entries)  The average call during the 5 days was around 1 hour + 25 - 30 minutes allowed for Q and A. 103 participants per call was our average, and we already have about 3 dozen participants who have identified their “Dream Team” of target real estate agents, called them, and scheduled appointments…

(If any participants find the time to read this post, please feel free to add your comments and experience below! - I know you’re probably busier than ever now, but we’d love to hear from you!)

We have another 30 or so participants who took action and built their sites, and have begun marketing them as instructed, with many, many more on the way! I know there was a large number of participants who missed a few days of the training and are trying to get caught up now. We will leave the videos and downloadable guides on the site for you to access for the next 7 - 10 days. Feel free to login as often as you need.

So what did I learn during this process? Well, first off there were plenty of excellent and thoughtful questions from participants along the way. I’ve taken the call recordings, and sent them to a transcriptionist. This means that I’ll have a catalog of each and every question asked throughout the training, and will create a FAQ’s form to address these questions right from the get-go when we do another round of training.

That’s right. With more than 1,500 loan officers who asked to participate, we have a huge waiting list, and I intend to host another round of training… It’s only going to get better and better… Keep your eye on this blog, because some very interesting things are about to happen!

Congrats to all who participated, and I hope to hear from you again soon! Make this your best week yet!

PS - Don’t forget the free gift I gave you yesterday! It’s a large file, but you’re going to love it I promise!

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Day #2 of The Loan Officer Project is now complete, and I’m impressed at how many loan officers are keeping up! The pace is furious, but hey, did anyone expect anything less? The goal here is to accomplish as much as you can in as short of a time period as possible.

During day #2, I unveiled a sample copy of our latest newsletter series available for loan officers who want to get realtors to pick up the phone and call. Take a look at this cool little feature: Click Here To Download

Our video’s last week covered the importance of expanding your audience. When you talk, who listens? By making it easy for realtors to follow you online, you build your online audience, and make your marketing messsages more effective. Once again, congratulations to the loan officers who are now on Day 3 of The Loan Officer Project! Wait’ll you see how we wrap up next week! Have a great weekend!

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Day 1 of The Loan Officer Project was an absolute whirlwind! The 1st call lasted 1 hour and 40 minutes as questions were asked, answered, and even “to do lists” were handed out. So what did we spend 1 hour and 40 minutes talking about?

- Online mortgage marketing

- Why traditional websites never work

- How to setup a website that Google will like

- How to identify top performing realtors in your market

About 45 minutes following the call, 5 videos were made available to participants on this blog (The password protected page) as well as downloadable guides to take all of the marketing we discussed on the tele-conference, and demonstrate how to turn it into ACTION the VERY SAME DAY…

THAT is the spirit of The Loan Officer Project… Not talk… Not dabbling… Rather, learning what to do, how to do it, and then doing it! I’m proud of the participants so far, and I’m eager to see what is accomplished on day #2. I’ll be back to tell you all about it!

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This is it! Today is the day! The Loan Officer Project begins today, and we’re kicking it off at 1:30 CST. We caved a little, and last minute took on an extra 10 participants, so we have 110 loan officers logging in to get started building their sites, online marketing campaign, and realtor marketing campaigns…

We’ll keep you up to date on how the participants are doing - who knows… I might even have a few of them head on over to post their results!

Chad Weber - Loan Officer Marketing Lab

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Ok, we’re at 1 day before the Loan Officer Project training begins! All participants have been sent their passwords, and are ready to learn and earn! We have a wonderful video today that serves as a great primer for why it is so important to “get it right” when it comes to online marketing! Question for you…

Question: You’re late for work, and you need to get there quickly… WHich mode of transportation do you choose?

A - A Mercedes C63 AMG

B - A skateboard with 2 square wheels

Hmmm… Tough choice right? The answer to the question of whether or not you should learn how to create and market an effective mortgage marketing website is equally obvious. Once you’ve completed the video, here’s the downloadable guide we mentioned in the vid… Enjoy, and for those of you who took the proper action to make it into the free training, I’ll see you inside the password protected area tomorrow! Make it great!

Download Guide

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Welcome Back - Hope you all had a wonderful Fathers Day weekend! This morning I’m interviewing a member of the Loan Officer Marketing Lab has has gone from 0 leads generated online, to an estimated 60 - 70% of his closings coming from the web. All the more impressive when you consider that all of this happened within just a few short months.

Listen to this video very closely. I want you to read between the lines a bit here as well to really get to the heart of what Chris is saying. YOU and only you have the power to make this marketing plan work for you. So many loan officers sit around and wait for some outside force to influence their careers, when the reality of the situation is that you already have the means to be a success within you - All you need is decisive action!

Put it this way… What if I were to to give 1,000 loan officers the exact same training, the exact same tools, and the exact same leads, and then let them loose on the same state? Would they all come back with the same amount of closings?

Of course not! The results would be as varied as all the stuff I find under my couch when I go searching for lost car keys! Why is this? Because the one primary variable is, and always will be you… The Loan Officer. Now listen to what Chris has to say, and let’s see if you walk away feeling empowered… Enjoy!

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Good morning! Success! We have all 100 participants of the Loan Officer Project selected and we are ready to go! Training will begin Wednesday June 24th, and we will cover:

- Website build and customization

-  Marketing online

- Basic search engine optimization

- The simplest ways to get realtors to come to you

- A whole lot more!

Listen to the audio above to hear how we’ve used the “Mortgage Marketing Grenade” concept to generate buzz! If you missed out on getting in on this free, powerful instruction, then you need to read the post below this one… I hate to see loan officers miss out, but I can only take so many participants without the class becoming unmanageable. There’s still hope to sneak in though… Read the post beneath this one…

Chad Weber -

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This update is to verify that all 100 spots for the 5 days of free online marketing instruction, and free website building have been filled. All is not lost though. If you are serious about getting in on this project, there is a glimmer of hope. We have been getting notices from a handful of participants that they’ll be unable to participate, or put the project on hold due to scheduling conflicts.

We can put you on the waiting list, and inform you the minute an opening becomes available. This will be FIRST COME FIRST SERVED. If you do get an email from me stating there is an opening, you’ll need to move fast, as our waiting list is already quite large. “Snooze you lose” sort of thing. haha - Send your email request to: cweber@averagejoelo.com

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As the famous Frank Garay and Brian Stevens mentioned, TBWS has managed to twist my arm into re-opening The Loan Officer Project to an additional 25 participants! These spots will be snapped up quickly, so you better click on the TBWS Login link above, and use the promo code: tbws

One condition guys… If you’re not watching the Think Big Work Small Daily Show, then promise me you’ll start today. Seriously, these guys always have the latest information of what’s going on in “Mortgage Land” and they’ll crack you up to boot! Thanks Frank and Steve!

www.tbwsdaily.com

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