Archive for October, 2008
Mortgage Marketing Tools #2 – Auto-Responders
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A few weeks ago we discussed call capture systems, now we want to have a look at your email marketing. Email is a valuable tool of course, and one that all of us should be using to generate more business. Before we go any further though, I just have to get this out of my system:
- An estimated 183 billion emails are sent each day
- 2 million emails are sent around the world each second
- There are more than 1.3 billion unique email users around the world
- The first spam email was sent in 1978 to around 600 individuals
- The first email was sent in 1971
- Homer SImpsons email address is: chunkylover53@aol.com (Yes, it’s real) Read More→
Mortgage Marketing Tools: Blog Traffic
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Mortgage Marketing Tools: Blog Traffic
You’ve got your website up and running, and now you want to learn how to hook more visitors to your blog… It doesn’t have to be difficult. One thing I’d really like to see is more loan officers taking an interest in online marketing strategies.
This is where the industry is headed. 87% of individuals who bought a home in 2007 surfed the web first. Who wouldn’t want to take advantage of this?
One thing that really mystifies me is why loan officers seem so resistant to learning how to market on the internet? The web is a powerful mortgage direct marketing tool that can no longer be ignored. If you’re not using the web, then you’re probably losing ground. This brings us to the big question… How do you generate mortgage leads online? Read More→
Loan Officer Training: No More Lies!
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I know what you’re thinking… “Hey Chad, what the heck are you doing posting on your blog at 4:37 am Monday morning!?” Well, something has been eating at me. I needed to get it out, so here we go.
When things go wrong, what do you do? When something isn’t working for you, how do you respond? I cannot count the number of times loan officers call me up begging for a solution to their lead generation problems, but in the same breath they tell me all the things they have tried that don’t work.
The Worst Loan Officer in the World
Posted by: | CommentsThe Worst Loan officer in the World
I’ve created an imaginary situation for you to read. This guy is a loan officer/trainer, and this is a list of his preferred methods to market himself. Would you buy into his products/methods? (The answer will quickly become obvious)
He claims to have the solution for loan officers who want to get more business from real estate agents. Who doesn’t want that right? Take a look at his marketing strategies:
