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Welcome to Day 2. Today we talk about a method I personally used to get instant respect from real estate agents. Why is this so important? Because “lack of respect” is one of the #1 reasons loan officers don’t get referrals. If the person you’re marketing to thinks you’re just another one of “those guys” – Do you think they’re listening intently to what you have to say?

In 1 ear and out the other as they say… But if you use today’s strategy to build your referral base, you’ll build an asset in about 7 days that most other loan officers are dying to get a hold of.

Here’s the phone script I used: Click Here To Download

Here’s the sample newsletter I used: Click Here To Download

The sample newsletter shown above is an excellent marketing piece, I have 14 issues spread out over 7 – 8 months. All newsletter delivery was handled by a marketing grade auto-responder. (There’s no excuse not to have an auto-responder as a loan officer. None. You are harming your ability to generate referrals from your past clients, prospects, and affinity groups if you’re not making use of this essential tool – That’s why we provide one for all LO Lab members from day 1; It’s that important -  That’s another post for another day though)

Later in the week I’ll show you a small change I made to the newsletter sample you looked at above to turbo-charge the results. I turned it into an online marketing tool with a twist.  Stick around to check it out!

IMPORTANT! 2010 update! The Loan Officer Project was such a hit, we now host multiple training sessions per year – Please contact us direct for the next scheduled start date.