I am called on to help provide marketing plans, strategies, techniques etc. Nothing wrong with this at all – In fact, it’s a great way to shortcut the learning process… Learning from others who have already made all the mistakes and fine tuned a particular marketing strategy. But there’s one part of the process that absolutely cannot be short-cut. And that’s the part where you get your own hands dirty with the taking of action.

I bring this up because of what happened on yesterdays Loan Officer Unleashed webinar. I don’t mean to over-do my praise of the two gentlemen on the call, but right as I was discussing the scripts and approach methods to reach your target Realtors, one of the loan officers spoke up by telling me: “Chad, I called my local title company and asked if they could access the list you told us about. They said of course and gave it to me.”

So I stopped the webinar and inquired further. His name was Michael, and it appears he took action almost immediately, and secured a list of the top 250 Realtors in his area based on performance in a matter of minutes. I get excited every time I hear live success stories, as they are a testament to what happens when you make a determination to just “get it done” and stop worrying about all the “what ifs”.

Once Michael spoke up, Roy then chimed in and mentioned something similar. He also landed a list as described from a Realtor friend of his who was only too happy to help. He then added that he “cheated” a bit and had skipped ahead to day #2 and read Read More→