A Basic Mortgage Marketing Plan..(Outline)

A very good speaker said in his business start up seminar the following:

“Business is not business. Business is marketing.”

In another setting, a famous Harvard professor asked this question to his MBA students on the first day of class.

“What is the most important aspect of business?

The answer…, “Sales.”

Business is all about sales and marketing. And this is especially true for a start up venture or a small business. Without sales and marketing, nothing starts. It is the lifeline of your business. And you’ll need to treat it that way.

Many claim the biggest reason a start up business fails is due to underfunding. This is not necessarily true. As long as you keep your expenses low, you can survive a lifetime. The real reason a start up business fails is because of lack of sales and mortgage marketing. Mortgage lead generation will carry you.

Think about it. Say you start out your business with $50,000. To take care of business, you’ll start spending that money. You’ll use it for things like rent, advertisement, payroll, travel, and general administrative costs. You’ll start to deplete your reserve. Each month, you may spend $5,000 on these things above. This will give you a lifeline of 10 months that you can stay in business without any sales.

(*$50,000 divided by $5,000 = 10 months. We didn’t factor in the fact that $5,000 in expenses is low, and did not also figure out the cash flow needed to operate your business without you running out of it.)

Now, if you are used to the employee mindset, you’ll expect that money will flow into your business if you just work hard. But in reality, in a start up venture, this is not the case. Money won’t flow in if you simply work hard. You’ll really need to go out and hustle in order to bring in the customers. You’ll need to get into the sales and marketing mindset.

You’ll have to transition from having the employee mindset to the sales and mortgage marketing mindset from Day 1 to be successful. You’ll need to promote your business. You’ll need quality mortgage training. You’ll need to bring in traffic and build trust with your customers. You’ll need to service them. And you’ll need to continue developing your sales and marketing to be successful. It’s all about the sales and marketing mindset. Continue to learn and continue to work on it.

Chris Hallmark