Author Archive

After all of this chatter, isn’t it about time you learn how to make use of Google+? I think so too, so I’ve managed to line up an extra special guest who is going to show you exactly what you need to know to turn Google’s huge push into the social media world into a lead generator.

I know, I know… You’re busy, and you’ve attended plenty of webinars lately right? None like this one – That’s a promise! This information is not being taught to loan officers anywhere else. This means that you have an incredible opportunity to get a head start! Join us on Thursday to see first hand how this strategy can be put into action! Here’s the link:

https://www2.gotomeeting.com/register/406386754

Hot on the heels of all the Google+ action is the all new, more “integrated” form of Google Places! After a number of webinars and step by step training for loan officers on how to make use of Google Places as a lead generator, it looks like I’m going to need to run another one to demonstrate this all new, even more powerful “community-driven” version of Google Places.

It looks like Google is committed to remaining the top dog in the world of internet search. But this launch of an all new Google Places is far reaching and extends beyond just the world of Google and local search. Remember, the other tier 1 search engines often play “follow the leader” when Google does something big.

So take a look at the new Places format by clicking on the image below and spend some time browsing the new format. (Still in testing mode) Expect to see this layout and these types of features soon in your own city.

With these new features you will soon be able to grab large amounts of exposure for your own business through the community/Review/Spotlight/Offers features. Why not have a look now?

So what does all of this new technology mean for you as a loan officer? Wondering how you can harness the power of Google, and other online tools as a means of generating leads whenever you need them? This Friday (The 22nd) we will show you exactly what you need to do. Join us for a 45 minute demonstration of what you could, and should be doing with all of this new technology hitting the web. (Google+, Google +1, Facebook Business Pages, etc.)

These tools can serve as time wasters and money pits, or they can serve as a unique, and reliable method for generating all the business and leads you could ever want. The choice is yours. Join us and we’ll show you a method that has proven to work in the real world – Not just on paper… Here is the link to get the details:

https://www2.gotomeeting.com/register/172589090

Jul
14

Need A Google+ Invite? I can help!

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There’s a lot of buzz about the new Google+ social media network. In fact, it’s been reported that in less than 1 week more than 10 million people joined despite the fact it is in beta mode! Not bad, not bad… The draw back? Unless you receive an invite from an existing member, you can’t get in for the time being! This kind of stinks for those who wish to start brushing up on the new system right away.

I’ve got you covered! Fill in the form below and follow the instructions. I’ll get you out an invite within 24 – 48 hours! It’s important to note that Google only allows a limited number of invites to be sent and approved per day, so you may or may not get in right away. The sooner you send your request the better! (A little bribery once in a while never hurt eh?) See you on Google+!

Google+ Invite Request

Instructions: This is very simple. Visit www.facebook.com/loanofficerproject and "Like" my page. (I'd appreciate if you could click to "Share" the page as well...) When complete, simply give me your email address below and I'll send you your Google+ invite. Fair enough? Please allow 24 - 48 hours for the invite to go out.
Jul
08

Google Asks Businesses to Hold Off…

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The project manager on Google Plus asked business owners to hold off on using your profile and account for business purposes… A negative? Hardly! Take a look at what he has to say in the video below:

In other words, Google is going to deliver a business enhanced version for those of us who see the power of Google + as a marketing tool! This is very good news, and is yet more evidence that you need to get in early to start learning the ropes! This is a whole new tool for your tool-box.

Sooooo…. Do you want to be a part of the Google+ test application to get your hands on it months before anyone else does? Here’s where you can register and request to be a part of the Google+ Beta (Business edition) Google + Business Application

Jun
29

Big News Sooner Than I Thought!

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Talk about good timing! Just as I was making a big deal out of Google and their +1 program, Google comes along and announces their entire Google Plus project! Just how big could this be? Judge for yourself by watching the previews below… Don’t forget to scroll to the bottom and signup to help “test” Google+!

There are demo links below as well. This has the potential to be absolutely huge. Not saying it’s the next big thing, as we should take a “wait and see” attitude. But with Google pushing this so hard, and with 2 previous failures at entering the social media landscape under their belt; Maybe they learned from their mistakes and have hit the nail on the head this time? Take a peek:

http://www.google.com/+/demo

http://www.google.com/support/+/

https://plus.google.com/up/start/?sw=1&type=st

The landscape of Google is changing, and there’s no looking back. Back in April of this year I called an emergency webinar meeting with Loan Officer Marketing Lab members to discuss the latest experiments with Google +1, a new tool that functions quite similar to Facebooks “Like”  button, but incorporated into the search engine. The reason for the rushed meeting was to communicate what Googles commitment to incorporating social media into the search function really means to those of us using SEO as a lead generator.

At the time I was suggesting that the implications could be that Google would Read More→

Categories : Mortgage Training
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Have you received a “warning” email from Google lately? Certainly an email directly from Google is rarer than asparagus finding its way onto my dinner plate. So what exactly does it mean when the Big G sends you an email specifically to ask you to take a certain action? It means that you better take some action right? It’s in our own best interest to keep Google happy, and the advice is likely to be sound anyhow.

This time around Google has sent out a warning to WordPress site owners. Here’s a look at the email that was sent:

loan officer marketing tips

As you can see Google is concerned about Read More→

May
18

You Missed It?

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Sorry if you missed the live demo/reveal of the Complete Mortgage Marketing strategy. I did however manage to catch it on video. I know time is short as you have 101 things pulling for your attention these days – But this is worth at least a quick 10 minute look… I’m sure you will agree once you see this strategy in action:

http://loanofficermarketinglab.com/mortgagemarketing/demo-of-complete-mortgage-marketing

May
02

Early Bird List!

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Since the new Complete Mortgage Marketing system is only going to be made available to 1 loan officer per city, we’re setting up an “Early Bird” list for those loan officers who wish to be notified early when this powerful “referral getting” program goes live in just a few days. Unlike most programs that use scarcity as a gimmick, and then sell thousands of memberships – This system is legitimately being sold to just 1 LO per city. (That’s why it works so darn well!)

Once your city is gone, it’s gone. So get a head start on your own area where you wish to become the dominant loan officer when it comes to getting referrals from high producing agents. Register below, and I’ll send you an email letting you in the front door at least 1 hour before we open the flood gates to all 17,900+ loan officers receiving the announcement!

Get Notified Early!

Register below to be notified when the Complete Mortgage Marketing Solution is available!

Categories : Mortgage Training
Comments (0)
Apr
29

I Finally Caved – Here’s My Plan!

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Ok, ok… I’m caving to all the pressure! I can’t fight it anymore! All the questions of “Hey Chad, what strategies should I be using to get Realtors to call me back” have motivated me to schedule an impromptu webinar this Monday, May 2. To make sure that I thoroughly answer your questions, and demonstrate exactly how you should go about getting real estate agents pumped up to work with you – I’m going to show you the exact presentation that I’m giving in 3 weeks to a group of 70 – 80 of the highest producing agents in the city…

How’s that sound? Fair enough? Watch me present the material live, so you’ll know just how well it really works! Here’s what you do. Register here:

https://www2.gotomeeting.com/register/972530378

The webinar begins at 1:00 Central Time, so that’s 11:00 for those of you in PST, and 2:00 for EST. Bring your most difficult marketing questions too – I’ll answer all of them. (As time allows anyway…) If you value getting loans from Realtors, be there. See you on Monday!

Make sure you’ve caught up with the latest training this week by clicking here:

Mortgage Marketing Ideas