Can Twitter Really Get Your Agent’s Listing Sold??

Can real estate be sold on Twitter? Many other products and services are marketed on Twitter, making it much like Ebay, but without the bidding process.

A quick Google search of this topic will lead you to find many people all telling you that it’s easy to do…but is it for everyone? From poking around the net I’ve found, and I think many will agree with me, that the people making money with Twitter are those selling Retail products or Affiliate services. Even Loan Officers seem to fair pretty well using it for mortgage marketing…but what about Realtors? Dell is a great example of a company doing well with Twitter marketing. Recently Dell announced that they made over $3 Million from Twitter exclusive deals. They would post a direct link to their product on Twitter; people would follow the link and buy the computer. Fantastic, it’s proven; you can make money on Twitter. But can you buy a house? What about an office building?

This is something I’m really interested to find out and am willing to give it a shot for the next while.  While the traffic from this has been great, no one I work with has reported a lead generating into a sale from Twitter. Many mortgage training programs do well to market with Twitter. But, many of the real estate brokers I’ve spoken with outside of my own area have all given me the same response. This begs us to then ask the question – if it is not generating results is it worth it?

Too many variables exist right now in my research to give a definite answer one way or another on how effective Twitter is or may be in the future as more people in the real estate industry begin to use it to market their listings, but who I’d really like to hear from are those on the residential side of things. Residential brokers seem to embrace new technology and marketing ideas a lot faster than commercial brokers, so it would be safe to assume that those who have been using Twitter longer to market their listings would give a better insight into the chances of having a property sell from a lead generated from Twitter. I”ll need to do more research, but let me know if YOU have had any success with Twitter in helping your agents sell their listings.

Chris Hallmark – http://www.loanofficermarketinglab.com