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	<title>Loan Officer Marketing Help &#187; Loan Officer Marketing</title>
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	<link>http://loanofficermarketinglab.com/blog</link>
	<description>Marketing and Lead Generation Tips for Loan Officers</description>
	<lastBuildDate>Tue, 13 Jul 2010 18:45:46 +0000</lastBuildDate>
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		<title>Final Loan Officer Unleashed</title>
		<link>http://loanofficermarketinglab.com/blog/final-mortgage-webinar/</link>
		<comments>http://loanofficermarketinglab.com/blog/final-mortgage-webinar/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 18:45:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Loan Officer Marketing]]></category>
		<category><![CDATA[mortgage marketing]]></category>

		<guid isPermaLink="false">http://loanofficermarketinglab.com/blog/?p=1626</guid>
		<description><![CDATA[Marketing to realtors is one of those strategies that nearly every loan officer dreams about doing, but few ever truly master. There always seems to be something standing in your way, keeping you from enjoying the ongoing flow of excited referrals ready to use you as their loan officer. 
Frustrating isn&#8217;t it? 
That&#8217;s where Loan [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Two Mortgage Lead Generation Tips for 2010</title>
		<link>http://loanofficermarketinglab.com/blog/two-mortgage-lead-generation-tips-for-2010/</link>
		<comments>http://loanofficermarketinglab.com/blog/two-mortgage-lead-generation-tips-for-2010/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 14:56:00 +0000</pubDate>
		<dc:creator>NJLoanOfficer</dc:creator>
				<category><![CDATA[Loan Officer Marketing]]></category>
		<category><![CDATA[mortgage lead generation]]></category>
		<category><![CDATA[mortgage marketing]]></category>

		<guid isPermaLink="false">http://loanofficermarketinglab.com/blog/?p=1033</guid>
		<description><![CDATA[
Mortgage lead generation should be considered one of the most important activities a loan officer can engage in. Without a reliable source of fresh and qualified prospects flowing in each week, your pipeline, and ultimately your pay-check will suffer.
Unfortunately, this subject is often put on the back-burner for many loan officers, as they seek out [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mortgage Marketing Works? Prove it!</title>
		<link>http://loanofficermarketinglab.com/blog/mortgage-marketing-works-prove-it/</link>
		<comments>http://loanofficermarketinglab.com/blog/mortgage-marketing-works-prove-it/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 13:36:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Loan Officer Marketing]]></category>

		<guid isPermaLink="false">http://loanofficermarketinglab.com/blog/?p=952</guid>
		<description><![CDATA[ 
Ok, this post is for Loan Officer Marketing Lab members. We have hundreds of members who are now spending time and effort on getting their websites to page #1 of Google. While I&#8217;ve spent plenty of time demonstrating live how to build a Google friendly website, I have not as of yet spent time [...]]]></description>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>The Power of a USP in Mortgage Marketing</title>
		<link>http://loanofficermarketinglab.com/blog/the-power-of-a-usp-in-mortgage-marketing/</link>
		<comments>http://loanofficermarketinglab.com/blog/the-power-of-a-usp-in-mortgage-marketing/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 14:57:24 +0000</pubDate>
		<dc:creator>NJLoanOfficer</dc:creator>
				<category><![CDATA[Loan Officer Marketing]]></category>
		<category><![CDATA[Mortgage Training]]></category>
		<category><![CDATA[mortgage marketing]]></category>
		<category><![CDATA[mortgage training]]></category>

		<guid isPermaLink="false">http://loanofficermarketinglab.com/blog/the-power-of-a-usp-in-mortgage-marketing/</guid>
		<description><![CDATA[The best way to position yourself is to create a unique selling proposition (USP), which is a concise statement that clearly explains the benefits of doing business with you. Some famous USPs you&#8217;ve probably heard include FedEx&#8217;s &#8220;When it absolutely, positively has to be there overnight&#8221; and Geico&#8217;s &#8220;We&#8217;ll help you save you up to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Have you seen this picture yet?</title>
		<link>http://loanofficermarketinglab.com/blog/have-you-seen-this-picture-yet/</link>
		<comments>http://loanofficermarketinglab.com/blog/have-you-seen-this-picture-yet/#comments</comments>
		<pubDate>Tue, 26 May 2009 13:39:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Loan Officer Marketing]]></category>
		<category><![CDATA[mortgage marketing]]></category>

		<guid isPermaLink="false">http://loanofficermarketinglab.com/blog/?p=199</guid>
		<description><![CDATA[Here&#8217;s a picture that all loan officers should see! Have a look: 


This image is a screenshot of the results from a heat map study of Google browsers. In other words, (Look very closely in the upper left hand corner, you&#8217;ll see the Google logo, and see this is a Google Search page) what this [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Critical You Ask Yourself&#8230;</title>
		<link>http://loanofficermarketinglab.com/blog/mortgage-marketing-question/</link>
		<comments>http://loanofficermarketinglab.com/blog/mortgage-marketing-question/#comments</comments>
		<pubDate>Fri, 22 May 2009 12:58:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Loan Officer Marketing]]></category>
		<category><![CDATA[Loan Officer training]]></category>
		<category><![CDATA[Mortgage Training]]></category>
		<category><![CDATA[mortgage marketing]]></category>

		<guid isPermaLink="false">http://loanofficermarketinglab.com/blog/?p=190</guid>
		<description><![CDATA[My post is two &#8211; fold today. Something useful, and something entertaining! It&#8217;s Friday, it&#8217;s ok for me to share&#8230;
Today I want you to ask yourself questions about your current mortgage marketing efforts. Your marketing should accomplish 3 things.
1. It should reach large groups of people
2. It should be focused to grab attention
3. It should [...]]]></description>
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		<slash:comments>3</slash:comments>
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