Last chance to get in on The Loan Officer Project – We begin next week, and have less than 10 slots available! If you’re serious, and you want to learn how to close more loans using the web, then you must get in on this call Friday:

https://www2.gotomeeting.com/register/834542658

See you there?

The feedback from the Loan Officer Project Phase 2 has far exceeded my hopes! With mre than 16 audio testimonials, over 40 emailed, and several direct phone calls to say “thank you” personally has really plastered a smile on my face.

The excitement, the newfound confidence, and the genuine appreciation from the participants makes all the hard work that goes into the Loan Officer Project worth every second of work. So what made the 2nd phase such a hit? Well, we made some changes from Phase 1:

- Instead of a phone conference, we hosted webinars each day to provide a visual reference to setting up the websites

- We allowed more time for the live Q and A sessions

- We recorded a new set of instructional videos to make each days tasks easier

Well, those are some of hte improvements… But hey, don’t take my word on it, have a listen to some of the audio testimonials we received:

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So now it’s my turn to say thank you. Thank you to all of you who took the time to leave us an audio testimonial, thank you for all of the emails, the phone calls, feedback and more! Congratulations to all of you who made it htrough the 5 days of training, and most importantly – TOOK ACTION!

The greatest training in the world does very little without action. I look forward to hearing feedback from your efforts. We’re already hearing whispers from participants climbing up the Google ladder before their sites are even finished yet! Keep those reports coming! See you next time, as we prepare for 1 more round of The Loan Officer Project for a fresh group of 100!

Good afternoon! Day #3 of the Pre-Training Vids for the Loan Officer Project! We’ll follow-up with yesterdays video when we discussed various ways to get traffic to your website. If yesterday was a “What to do” style video, today is a “how to do it.” Better yet, I’ve kept it short and sweet:

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I promised you a downloadable list on the video. This list covers the top 5 Social Bookmark websites on the web. Each of these will allow you to submit your website and links at $0. Download it now:  CLICK HERE TO DOWNLOAD

Now, based on today’s video, you’ll be able to use these websites to increase the popularity of your own. But if you really want to learn a makreting method that involves social bookmarking, that kicks everything into the stratosphere, you’ll need to join in on the 5-day Loan Officer Project free training. Last 10 spots up for grabs! Don’t miss out!

You want more leads don’t you? Todays free mortgage marketing resource will show you just how many options you have to generate business with your website. Here, have a look, as long as you promise not to laugh at the drawings:

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This really puts it all into perspective! If you’re not online, then your mortgage marketing efforts are only operating at half throttle. Enjoy!

NOTE: Only 15 more spots available for the Loan Officer Project! If you have not followed the instructions we sent you when you registered for more info on the 5 days of free online training, then your spot has NOT been reserved. Don’t miss out for the second time!

As I bid you good morning, I’m sitting here with a stack of names, emails, and about 29 voicemails to return. If there’s one thing I can say with absolutely no reservation, it’s that the Loan Officer Project created activity…Lot’s of it!

With more than 9,000 new visitors in 1 week (Doesn’t include return visitors) and over 23,000 video views, there’s a lot to be said for using the web as a marketing tool. My primary goal during this 5 day event was to raise awarenes, and establish credibility. Credibility for the idea that the web can and should be used as a means of generating business. Have a look:

While all the swf video files were part of the 5 day training, the flash video files that the top arrow is pointing at managed to get close to 24,000 views within 2 weeks. That’s a lot of activity, and a lot of new loan officers exposed to the ideas and message we wanted to convey.

Can you see why the web is so powerful? Can you also see how providing usable information is a great way to erode the barriers of sales resistance that stand in your way of getting more laons from real estate agents?

Our final tally for the week was 114 loan officers participated. (We squeezed in a few last minute entries)  The average call during the 5 days was around 1 hour + 25 – 30 minutes allowed for Q and A. 103 participants per call was our average, and we already have about 3 dozen participants who have identified their “Dream Team” of target real estate agents, called them, and scheduled appointments…

(If any participants find the time to read this post, please feel free to add your comments and experience below! – I know you’re probably busier than ever now, but we’d love to hear from you!)

We have another 30 or so participants who took action and built their sites, and have begun marketing them as instructed, with many, many more on the way! I know there was a large number of participants who missed a few days of the training and are trying to get caught up now. We will leave the videos and downloadable guides on the site for you to access for the next 7 – 10 days. Feel free to login as often as you need.

So what did I learn during this process? Well, first off there were plenty of excellent and thoughtful questions from participants along the way. I’ve taken the call recordings, and sent them to a transcriptionist. This means that I’ll have a catalog of each and every question asked throughout the training, and will create a FAQ’s form to address these questions right from the get-go when we do another round of training.

That’s right. With more than 1,500 loan officers who asked to participate, we have a huge waiting list, and I intend to host another round of training… It’s only going to get better and better… Keep your eye on this blog, because some very interesting things are about to happen!

Congrats to all who participated, and I hope to hear from you again soon! Make this your best week yet!

PS – Don’t forget the free gift I gave you yesterday! It’s a large file, but you’re going to love it I promise!

Day #2 of The Loan Officer Project is now complete, and I’m impressed at how many loan officers are keeping up! The pace is furious, but hey, did anyone expect anything less? The goal here is to accomplish as much as you can in as short of a time period as possible.

During day #2, I unveiled a sample copy of our latest newsletter series available for loan officers who want to get realtors to pick up the phone and call. Take a look at this cool little feature: Click Here To Download

Our video’s last week covered the importance of expanding your audience. When you talk, who listens? By making it easy for realtors to follow you online, you build your online audience, and make your marketing messsages more effective. Once again, congratulations to the loan officers who are now on Day 3 of The Loan Officer Project! Wait’ll you see how we wrap up next week! Have a great weekend!

Day 1 of The Loan Officer Project was an absolute whirlwind! The 1st call lasted 1 hour and 40 minutes as questions were asked, answered, and even “to do lists” were handed out. So what did we spend 1 hour and 40 minutes talking about?

- Online mortgage marketing

- Why traditional websites never work

- How to setup a website that Google will like

- How to identify top performing realtors in your market

About 45 minutes following the call, 5 videos were made available to participants on this blog (The password protected page) as well as downloadable guides to take all of the marketing we discussed on the tele-conference, and demonstrate how to turn it into ACTION the VERY SAME DAY…

THAT is the spirit of The Loan Officer Project… Not talk… Not dabbling… Rather, learning what to do, how to do it, and then doing it! I’m proud of the participants so far, and I’m eager to see what is accomplished on day #2. I’ll be back to tell you all about it!

This is it! Today is the day! The Loan Officer Project begins today, and we’re kicking it off at 1:30 CST. We caved a little, and last minute took on an extra 10 participants, so we have 110 loan officers logging in to get started building their sites, online marketing campaign, and realtor marketing campaigns…

We’ll keep you up to date on how the participants are doing – who knows… I might even have a few of them head on over to post their results!

Chad Weber – Loan Officer Marketing Lab