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Welcome Back – Hope you all had a wonderful Fathers Day weekend! This morning I’m interviewing a member of the Loan Officer Marketing Lab has has gone from 0 leads generated online, to an estimated 60 – 70% of his closings coming from the web. All the more impressive when you consider that all of this happened within just a few short months.

Listen to this video very closely. I want you to read between the lines a bit here as well to really get to the heart of what Chris is saying. YOU and only you have the power to make this marketing plan work for you. So many loan officers sit around and wait for some outside force to influence their careers, when the reality of the situation is that you already have the means to be a success within you – All you need is decisive action!

Put it this way… What if I were to to give 1,000 loan officers the exact same training, the exact same tools, and the exact same leads, and then let them loose on the same state? Would they all come back with the same amount of closings?

Of course not! The results would be as varied as all the stuff I find under my couch when I go searching for lost car keys! Why is this? Because the one primary variable is, and always will be you… The Loan Officer. Now listen to what Chris has to say, and let’s see if you walk away feeling empowered… Enjoy!

This update is to verify that all 100 spots for the 5 days of free online marketing instruction, and free website building have been filled. All is not lost though. If you are serious about getting in on this project, there is a glimmer of hope. We have been getting notices from a handful of participants that they’ll be unable to participate, or put the project on hold due to scheduling conflicts.

We can put you on the waiting list, and inform you the minute an opening becomes available. This will be FIRST COME FIRST SERVED. If you do get an email from me stating there is an opening, you’ll need to move fast, as our waiting list is already quite large. “Snooze you lose” sort of thing. haha – Send your email request to: cweber@averagejoelo.com

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We decided to do something quite unusual today – TOTAL TRANSPARENCY! That’s right, in today’s video titled: Why Online Marketing ROCKS – (Nice title eh?) I actually log you into some of the programs I use to tweak my own online lead generation efforts.

No smoke and mirrors, no empty claims… I’m showing you why I do what I do, and how it helps me to deliver an effective, lead generating and money making marketing campaign online. Promise you won’t copy off the systems I use though ok? (Kidding)

Guessing is not a great marketing strategy in my opinion, but this is what most mortgage marketing amounts to. Let me ask you an honest question. I expect a straight-forward answer here ok? Do you think you’re a failure? Do you believe that you can never hit on a marketing strategy that works?

The answer for most of you is no right? Then the truth of the matter is that if you properly manage your online marketing efforts, there should be no way for you to fail on an ongoing basis, as most loan officers have. Why?

Because as I demonstrated in the video above, online marketing does not require you to guess! With tools such as A/B/ Split testing (A part of Google Analytics that allows you to display more than one variation of your web page each day, and tracks which is more successful), traffic analysis and even click tracking, within a matter of days, you can see what your visitors respond to favorably, and what they’re not interested in. Simply choose the superior webpage, then test a new variation…

If you test new tweaks and variations on a regular basis, you’re getting better, and better, and better… How can you fail if you stick with it? Unlike mailers, and expensive newspaper ads, these tests cost you nothing more than a little time. No dollar signs attached. (Heck, if your time is too valuable, you can outsource and have the leg-work done for you) You will hit on a winning combination if you stick with it…

Anyhow, just a brief rundown on why marketing online is so powerful. It’s hard to ignore the medium when you see published figures such as: 86% of all individuals who bought a home last year used the web to start their search… Exciting stuff… Almost makes you want to take action doesn’t it? Oh wait, you DO want to take action, and that’s why you’re here! If you’re serious about taking action, I want you to look for the link underneath the Home button at the top of this blog.

There’s a link labeled as The Loan Officer Project… Click it, follow the instructions in the short video, and we’ll be welcoming you into The Loan Officer Project… That’s all it takes to get in on 5 days of step by step online marketing instruction. See you there? Only 31 spots left this morning!

2010 Update! The link to our most recent Loan Officer Project – 5 Day training is here:

https://www2.gotomeeting.com/register/708388090

Welcome to Day #1 of the Pre-launch! We have 1 full week of useful mortgage marketing information coming your way!

If you want to be one of the lucky 200 to participate in the free 5 day webinar series, (And get the free website) , I strongly urge you to keep up with us during the week of Pre-launch, and by all means, post to the blog below and TELL US why you want to participate! Tell us your goals, what you hope to accomplish, and why you want a mortgage website. In the meantime, here’s video #1 – Mortgage Marketing Grenades – Not to mention the 3 page supplement you can download below! Click the link:

3 Critical Steps To Creating A Mortgage Marketing Grenade! – This is Outstanding – Read it!

Register to participate in our next call: https://www2.gotomeeting.com/register/363944914