Archive for Mortgage Marketing Tools
Dangerous Emails
Posted by: | CommentsYou know what really ticks me off? Spoof emails… Spoof emails are messages you receive that appear to be from someone, or someplace familiar/important. For example, fake Facebook message notices, emails from friends, or even your own email address, your bank, etc. While these messages are typically from SPAMMERS (Which is bad enough right?) sometimes the messages contain clickable links or files for you to download that are filled with malicious code, or even viruses.
These tactics really burn me up. Even with your SPAM filters turned up, some of these messages are bound to get through. It only takes falling for one of them to really foul your day! I’ve fallen victim to a well hidden spoof email before, and I sure as heck don’t want to see it happen to you – So I’m going to show you a super quick litmus test make sure the email you’re about to act on is legit or not.
Step 1: Notice the multiple emails I’ve received from YouTube. (I get at least 3 or 4 of these per week)
Step 2: At quick glance it looks legit as even if I click to reply it will still show that the reply is going to “service@youtube.com.”
Step 3: Instead of trusting the email, we’re going to locate the “Header” link to reveal the path this email followed to be delivered to me
Step 4: Hello what’s this? It appears a bit of deception was in the air. This is where the email really came from. Last I checked, YouTube wasn’t sending messages from this address!
Step 5: If you don’t see the Header link at the top of your email, it may be found underneath your message just as it is here in Yahoo:
My hope is that this will help you avoid falling victim to malicious emails. Most of these emails are quite obvious, but from time to time you will run across a well cloaked message. If there is even a speck of doubt as to the origin of a message, check the header as described here and you just might save yourself from some big headaches!
Webinar: How To Use Google+ To Generate Leads
Posted by: | CommentsAfter all of this chatter, isn’t it about time you learn how to make use of Google+? I think so too, so I’ve managed to line up an extra special guest who is going to show you exactly what you need to know to turn Google’s huge push into the social media world into a lead generator.
I know, I know… You’re busy, and you’ve attended plenty of webinars lately right? None like this one – That’s a promise! This information is not being taught to loan officers anywhere else. This means that you have an incredible opportunity to get a head start! Join us on Thursday to see first hand how this strategy can be put into action! Here’s the link:
I Finally Caved – Here’s My Plan!
Posted by: | CommentsOk, ok… I’m caving to all the pressure! I can’t fight it anymore! All the questions of “Hey Chad, what strategies should I be using to get Realtors to call me back” have motivated me to schedule an impromptu webinar this Monday, May 2. To make sure that I thoroughly answer your questions, and demonstrate exactly how you should go about getting real estate agents pumped up to work with you – I’m going to show you the exact presentation that I’m giving in 3 weeks to a group of 70 – 80 of the highest producing agents in the city…
How’s that sound? Fair enough? Watch me present the material live, so you’ll know just how well it really works! Here’s what you do. Register here:
https://www2.gotomeeting.com/register/972530378
The webinar begins at 1:00 Central Time, so that’s 11:00 for those of you in PST, and 2:00 for EST. Bring your most difficult marketing questions too – I’ll answer all of them. (As time allows anyway…) If you value getting loans from Realtors, be there. See you on Monday!
Make sure you’ve caught up with the latest training this week by clicking here:
Mortgage Marketing With Google Webinar
Posted by: | CommentsIMPORTANT: This replay contains very important marketing information! Please click in the lower right corner of the video player to expand to full screen so that you can clearly see what is being performed…
Download your Google Places Checklist By Clicking Here
Free Mortgage Marketing Tools
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Stick around my site long enough and you’ll quickly learn something about me… I like to share free stuff! Since we’re talking about mortgage marketing today, I figured we’d kick it off with some excellent tools that you will likely find quite useful.
Today we’re going to merge using the web, and traditional marketing. You already know how I feel about traditional vs. online mortgage marketing. The web offers a huge advantage over traditional methods, as more and more people are using the internet to research, and even select their homes, real estate agents, and loan officers.
However, this does not mean that I am recommending you abandon your offline marketing efforts. Dar from it! I have often found that most of my efforts are enhanced when I marry both online and offline strategies.
So what I’m providing you today is a link to a website (online) where you can find plenty of mortgage marketing tools to help with your traditional marketing. (Offline)See how everything can play nicely together?
Here’s the link: http://office.microsoft.com/en-us/templates/default.aspx
The link above will bring you to Microsoft’s website. On this site is a particular page where you can perform a search for graphics, and templates. What sort of templates? Sales letters, brochures, fliers, even Power-Point slides. Have a look:
I found this tool to come in especially handy when I was working with real estate agents. My approach was to be a constant source of useful new tools that I would bring to the table. Slides, fliers, sales letter templates, just listed cards and more. You’ll find all of the above on this site available to download for free.
Check back every month, as the site updates on an ongoing basis. I hope you find this link as useful as I did! Free mortgage marketing tools are always welcome right? See you on the next post.
The Final Loan Officer Project…
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So we just finished one more round of the 5 Days of Loan Officer Project. Kudos to all of you who put in the time and effort to build out your websites, and begin your online mortgage marketing!
Since we have 1 final round of the Loan Officer Project for 2009 (That’s it for 2009 – No more chances to get in!) I wanted to share some of the comments we received from attendee’s this past week:
Here’s What Attendee’s Are Saying:
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Since this is the final call of the year, we’re going to widen the doors a bit more than usual – 125 loan officers instead of just 100 this time around… During these 5 days, you’re going to:
- Build a lead generating website
- Learn how to market online
- Use Google to generate leads (No cost to implement)
- Discover the top performing Realtors in your market
- Use a unique method to get Realtors to give you loans
Since this is the final 5 day training event for the year, we’re going to bump up the attendance a bit. Instead of just 100 loan officers participating, we’ve turned up the knob a bit to 125… We expect these spots to go fast, and there’s only 1 way to get in:
https://www2.gotomeeting.com/register/674482123
Click the link above to register for our Pre-Training 30 minute call (The 5 day series doesn’t begin until November) – and reserve your spot now. See you there!
Audio Replay of Online Mortgage Marketing Tele-Conference
Posted by: | CommentsI hope you were able to make yesterdays tele-conference: Online Mortgage Marketing – What You Need To Know.” We filled the call to the max (110 available spots), and I know some of you were’nt able to login.
Luckily we were able to record the call! Thank all of you for asking some great questions during the Q and A session. We don’t get a chance to host these calls too often, but when we do, it’s nice to see the audience participation as a sign that you “get it.” Here’s the replay details:
Dial – (712) 432-1088
Enter Access Code – 783319#
About half-way through the call, we hit some very important strategies that I want you to pay extra special attention to. Enjoy!
CW -
Mortgage Marketing Tools – Internet Lead Generation
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I have a serious question for you. What are you doing about the internet? Hands down, one of the most powerful mortgage marketing tools around is the web, yet most loan officers aren’t sure even where to begin. Why is this a concern? Well have a look:
Estimated U.S. Population – 337,000,000
Estimated U.S. Internet Users – 248,000,000
In other words, 73.6% of the U.S. now use the web! Talk about the perfect advertising medium! How many mortgage marketing tools can you think of that have such reach? Not many, especially if you’re looking at the cost associated with such advertising.
So what’s stopping you from using this tool? For most, it’s the simple fact that they really don’t know what to do! How about we give you a tad bit of inspiration here…
Marry both online and offline efforts. With the web, you have a tool that can provide instant, and customized info. This makes it easy for your target market to get more info. Need an example? It’s no secret I am a huge fan of marketing to realtors. I primarily targeted the top producers in my market, who under normal circumstances wouldn’t give a loan officer the time of day – I’m sure you know what I mean…
My solution was to setup a miniature site that used the realtors name as part of the URL. Then I would use a combination of a quick mailer and/or phone call to give him/her the web address. Let me ask you a question. If you received a notice that there was a website with your name as the web address, would you check it out? For example: www.chadweber.com would definitely get my attention, especially if someone contacted me and informed made me aware that it was made specifically for me! You can’t resist.
Seem like a lot of work? (It requires maybe 20 – 30 minutes at the most to craft a personal site if you’re using the right tools) It’s up to you to decide if it’s worth it. A realtor listed in the top 100 – 250 within the state is usually closing over 10 – 15,000,000 in transactions each year, and far more if you’re in a high dollar area.
Just one of these agents giving you most of their business could easily add 6 figures to your bottom line. So my question to you, is this… What else do you have on your “to do” list that requires just 30 minutes of your time and can possibly add an extra $100,000 or more to your paycheck? My guess is not much, as most marketing efforts don’t carry the same potential as a top producing referral source.
This is just 1 tiny example of how powerful the web is. Need another? Well, I have a very powerful example for you. Simply click the link to get 3 days worth of instruction FREE. What you learn just may change your mind about how you approach marketing…
Income Need a Boost? Mortgage Marketing Ideas
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Great mortgage marketing ideas are worth their weight in gold. In fact, I think this topic is worth a nice little chat, don’t you?
I’d would like to touch on a few points – First point being that ‘rough times’ are also hidden opportunities. Here’s an email I received from an associate of mine about 30 days ago that illustrate this point nicely:
“Hey Chad, I know you used to bid on Google Adwords a while back quite a bit. I was checking some keywords this morning and thought you would find this interesting. Last year your top 2 keywords were about $4.15 per click to maintain the #2 and 3 spots. This morning I saw that the exact same keywords are just $1.85 per click! Too funny! Not much competition these days.” Read More→
How to Get Mortgage Leads in 2009
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So you want to get mortgage leads in 2009 huh? Is it just me, or do the years seem to be getting shorter? Are you ready to keep the promises made this year and build the business you’ve always wanted? (One that pays very well?)
But what happens here in the real world? All these great sounding plans rarely have the staying power to make a difference right? Most plans fall by the way side as we get caught up in the day to day activities of being a loan officer.
What can be done to prevent this from happening? What lead generating activities can help you realize a great income in 2009? The following recommendations are my own personal opinions. Ultimately only you can decide what is going to work for you. Here’s my thoughts:
The Web - Saw this one coming from a mile away! You already know that the web is a great way to get mortgage leads. The internet has become a primary source of information for most of us. Weather, news, investments, research and more are all readily available.
It’s a great tool right? Are you using this tool to generate mortgage leads? If not, you’re missing out on one of the best ways imaginable to bring in more business than you can handle! I strongly urge you to learn the basics of blogging, direct marketing, and proper website deployment. Seems complex, but it really isn’t with the proper tools in place. Even the most “techno-phobic” of us can have a blog, website, and lead generating combo in place without diving too deeply into the technical part of this.
Follow Up Plan – My motto is to put as much as, if not more effort into your follow up plan as you do in prospecting! What good is a flood of leads if you cannot convert them? With such a big decision in front of them, many home buyers prefer not to make a snap decision. Heck, I know how they feel, as I do the same thing! I tend to research a bit before making a large purchase.
Knowing that most people tend to buy in this manner, you need to have an effective follow up system in place. A plan that consists of something other than “I’m calling you to touch base.” Ugh… As soon as you begin “touching base” with your prospects, you’re headed down hill. You’re a professional, and as such I’m certain you have something more valuable to offer than ‘touching base.’
Never show up empty handed when following up! Great articles, useful information, hand written thank you cards, email updates on options and more are all great additions to a follow up plan that will blow the guys who are still ‘touching base’ out of the water.
Shrink your Target, but cast a wider net – Stop going after everyone! Stop claiming that “anyone who wants to do a loan” is your target market, because it’s not true! That market is far too broad and undefined and you’ll go broke trying to tap it unless you have a 5 figure monthly advertising budget. Well… Do you? No? Good, then let’s get back to being realistic! You need to define your target, but use a bigger net to capture them if you want to generate mortgage leads with that magical quality known as ‘reliability.’. What does this illustration mean?
It means that even though you shrink your target market to a group of people you can really target effectively, you’re going to need a wider range of tools or bait to capture them. This is what I like to call ‘Market Domination.’ If you had a few web marketing activities feeding a call capture line, followed up by scheduled phone calls and finished off with automated email follow-ups, do you think you might be able to add a few extra closings per month to your pipeline?
Well of course! In fact, with such a wide net scooping up a targeted group of prospects, you stand a great chance of far exceeding just a few extra closings per month! Listen, even though I am a vendor of marketing tools for loan officers, I want you to take this advice and take action, even if it doesn’t involve my solutions.
If nothing else, get serious with yourself and ask the tough questions. Ask yourself: “Is there any legit reason why I cannot close 30 extra loans this year?” Or maybe you want to make that number 36, or 48? Whatever your goal, I want to know if there is any LEGIT reason you cannot grow your business this year.
I can tell you, for most of us the answer is no. The only thingt hat is stopping you is the lack of narrow market coupled with a big ‘ol net! Add those to the picture and suddenly this business seems a bit more exciting! Want to learn the best methods to generate mortgage leads in 2009? Here they are:
Get Mortgage Leads Now — You NEED to see this free 3 day training course!
