Archive for mortgage marketing
Warnings From Google… What Does it Mean?
Posted by: | CommentsHave you received a “warning” email from Google lately? Certainly an email directly from Google is rarer than asparagus finding its way onto my dinner plate. So what exactly does it mean when the Big G sends you an email specifically to ask you to take a certain action? It means that you better take some action right? It’s in our own best interest to keep Google happy, and the advice is likely to be sound anyhow.
This time around Google has sent out a warning to WordPress site owners. Here’s a look at the email that was sent:
As you can see Google is concerned about Read More→
You Missed It?
Posted by: | CommentsSorry if you missed the live demo/reveal of the Complete Mortgage Marketing strategy. I did however manage to catch it on video. I know time is short as you have 101 things pulling for your attention these days – But this is worth at least a quick 10 minute look… I’m sure you will agree once you see this strategy in action:
http://loanofficermarketinglab.com/mortgagemarketing/demo-of-complete-mortgage-marketing
I Finally Caved – Here’s My Plan!
Posted by: | CommentsOk, ok… I’m caving to all the pressure! I can’t fight it anymore! All the questions of “Hey Chad, what strategies should I be using to get Realtors to call me back” have motivated me to schedule an impromptu webinar this Monday, May 2. To make sure that I thoroughly answer your questions, and demonstrate exactly how you should go about getting real estate agents pumped up to work with you – I’m going to show you the exact presentation that I’m giving in 3 weeks to a group of 70 – 80 of the highest producing agents in the city…
How’s that sound? Fair enough? Watch me present the material live, so you’ll know just how well it really works! Here’s what you do. Register here:
https://www2.gotomeeting.com/register/972530378
The webinar begins at 1:00 Central Time, so that’s 11:00 for those of you in PST, and 2:00 for EST. Bring your most difficult marketing questions too – I’ll answer all of them. (As time allows anyway…) If you value getting loans from Realtors, be there. See you on Monday!
Make sure you’ve caught up with the latest training this week by clicking here:
Complete Mortgage Marketing Video
Posted by: | Comments
Whew! After nearly many long hours putting everything together, I’ve finally had enough breathing room to launch our Pre-Training video for “Complete Mortgage Marketing.” If you’re wondering what it’s all about, let me give you a few hints…
In my spare time I’ve been assembling a collection of mortgage marketing tutorials that will help loan officers come as close to possible to a “sure thing” with their marketing efforts. In video #1, you’ll be introduced to an intriguing experiment performed by the Washington Post in 2007 that you don’t want to miss.
I’ve also thrown in a copy and “mini-guide” of one of the single most effective email campaigns I used to get more than 20 high performance real estate agents to contact me within 30 minutes… It was nuts! (In a good sort of way!) If you want a closer look at the email I used, then you’re going to need to check out the video for yourself here:
Click To Access Complete Mortgage Marketing
Mortgage Marketing With Google Webinar
Posted by: | CommentsIMPORTANT: This replay contains very important marketing information! Please click in the lower right corner of the video player to expand to full screen so that you can clearly see what is being performed…
Download your Google Places Checklist By Clicking Here
Rambling About Mortgage Marketing
Posted by: | CommentsSo you’re heading back in from a 3 day weekend, officially billed “the last real weekend of summer”. I hope you had a great time, and are chomping at the bit to make some great things happen this week. I wanted to talk to you briefly about making use of the marketing opportunities that are out there right now waiting for. (Each of us has an opportunity every single day to make great things happen) If you’re still in the beginning stages of marketing to Realtors, here’s some thoughts I would like to share with you:
#1 – Start now… Right now!
Marketing to Realtors is all about momentum. Unfortunately, it’s so darn easy to question ourselves and worry if we’re “really ready” to get started, and we tend to put things off. This is why in 2010 I launched many tools that do not require you to be a marketing expert, or answer a bunch of questions to send to your agents. The newsletter series mentioned above is just one example of this, as is the SEO poster and mini e-book.
If you did nothing more than focus your efforts on getting these helpful tools into the hands of your target agents, you’d be several large steps ahead of most other loan officers struggling to get Realtors to give them loans. (Unsure of what marketing tools I’m talking about? Then register for my free webinar at the bottom of this post and learn how to implement these powerful strategies)
#2 – Follow up regularly
This one is intimidating isn’t it? I’m with you there. I still remember my first few follow ups to my “dream team” of agents. Know how I felt? Like a timid school did sauntering up to the table “Please sir… Can I have some more…” (Oliver Twist?) Really, I felt a bit like a beggar and failed to realize just how much these agents needed me. But my first success came within my very first week of following up, and it emboldened me… Then my second success popped, then another.
It’s like a snowball effect of Read More→
Final Loan Officer Unleashed
Posted by: | Comments
Marketing to realtors is one of those strategies that nearly every loan officer dreams about doing, but few ever truly master. There always seems to be something standing in your way, keeping you from enjoying the ongoing flow of excited referrals ready to use you as their loan officer.
Frustrating isn’t it?
That’s where Loan Officer Unleashed steps in… We’ve been hosting 4 – 5 day webinar series this year teaching loan officers how to quickly, and efficiently turn this frustrating “roller coaster ride” into a reliable source of referrals. Next week we end the series for 2010. In other words, if you want to benefit from this free step by step online workshop, then this is your last Read More→
Mortgage Marketing Works? Look At This!
Posted by: | CommentsI am called on to help provide marketing plans, strategies, techniques etc. Nothing wrong with this at all – In fact, it’s a great way to shortcut the learning process… Learning from others who have already made all the mistakes and fine tuned a particular marketing strategy. But there’s one part of the process that absolutely cannot be short-cut. And that’s the part where you get your own hands dirty with the taking of action.
I bring this up because of what happened on yesterdays Loan Officer Unleashed webinar. I don’t mean to over-do my praise of the two gentlemen on the call, but right as I was discussing the scripts and approach methods to reach your target Realtors, one of the loan officers spoke up by telling me: “Chad, I called my local title company and asked if they could access the list you told us about. They said of course and gave it to me.”
So I stopped the webinar and inquired further. His name was Michael, and it appears he took action almost immediately, and secured a list of the top 250 Realtors in his area based on performance in a matter of minutes. I get excited every time I hear live success stories, as they are a testament to what happens when you make a determination to just “get it done” and stop worrying about all the “what ifs”.
Once Michael spoke up, Roy then chimed in and mentioned something similar. He also landed a list as described from a Realtor friend of his who was only too happy to help. He then added that he “cheated” a bit and had skipped ahead to day #2 and read Read More→
Two Mortgage Lead Generation Tips for 2010
Posted by: | CommentsMortgage lead generation should be considered one of the most important activities a loan officer can engage in. Without a reliable source of fresh and qualified prospects flowing in each week, your pipeline, and ultimately your pay-check will suffer.
Unfortunately, this subject is often put on the back-burner for many loan officers, as they seek out a fast and easy solution such as purchasing leads, or paying for expensive mail drops, and other strategies that are pitched to the originator as “turn-key” solutions to closing more loans.
You know how that usually works out right? A good mortgage lead generation plan is typically going to require a bit more than just writing a check to a service provider. Think of it this way; if the service really delivers great mortgage leads, then how long do you think it will take before that particular service becomes saturated with long lines of loan officers wanting in? It won’t take long before this once effective source is watered down. There are only so many pieces of mail that can be sent, and only so many times a lead can be sold before the borrowers get frustrated.
So what’s the solution? Should we simply throw in the towel and look for another career? Not a chance!
Mortgage Lead Generation Tip #1
Let the borrowers come to you. Think about it. Are you at your most friendly when a telemarketer calls you to sell you on a new credit card protection plan? If you’re like me, then I doubt it. We don’t like to be interrupted with sales pitches. Neither do your prospects. But how about when you actually need a service badly enough to go in search for it? Now are you more likely to listen to what the sales person has to say?
Of course! The same is true of your borrowers. In most cities, there are hundreds, if not thousands of borrowers who take the time to visit a search engine online and perform a search for mortgage loans. These people are serious enough to take time out of their days to search for and research the topic of mortgage loans. Wouldn’t you say this makes these people far more qualified leads than those you would cold call?
Imagine if you had a strategy as part of your lead generation campaign that put you in front of these people at the very moment they performed these searches? Are you seeing the potential here?
Mortgage Lead Generation Tip #2
Have a Call To Action. I took a little trip across Google looking at dozens of mortgage websites. Can you guess what I found? Most of them look, and sound as if they were written by the same organization. I’d be hard pressed to find a single site that stood out. All of them brag about great service on the front page, and then excitedly point out that I can apply for a free mortgage quote.
What’s so special about that? Think like a borrower. Will he or she see this as an amazing opportunity to get a quote? Nearly every single website offers this service, and I have yet to find a site that charges for it, so why is a big deal being made about the fact it is free?
The claims of great service are also cliché. Have you ever run across a loan officer who warns his prospects that his service is mediocre at best? Not a chance! In other words, these are the sorts of messages that go in one ear and out the other. They blend you in with everyone else. If you want a mortgage lead generation campaign that delivers something other than the same old results you’re tired of, you need to think of a few calls to action that make your prospects excited.
This could be a list of tips, warnings, an e-book, a guide… If you’re marketing online, you can create an audio clip or video. There are numerous ways to draw your prospects in without sounding like every other loan officer and mortgage company on the block.
Many originators are searching desperately for a reliable way to self-generate their own mortgage leads.
The 3 Most Important Mortgage Marketing Rules
Posted by: | CommentsPerhaps a quick review of some of the more commonly violated rules would be helpful?
Rule #1 With so many opinions and perspectives floating around, it is difficult to label any one rule as the most important. So we won’t go that route today. Rather, I am listing these marketing rules, or guidelines as equally important. They have to be in some sort of order though right? Guideline number one is this: You must know who you are marketing to. Sounds fairly simple right? Or is it? I’m going to ask 3 simple questions that I want you to answer as quickly as you can.
Where are your prospects most likely to live? What are the top 3 concerns of your primary niche? What is the primary age group of your niche market? If you can answer these three questions, then I applaud you. Would you believe that most loan officers could answer only one of the questions listed above?
This concerns me because these are very simple questions that could be answered with a little research and record-keeping. If we are paying so little attention to our marketing efforts and our client base that we struggle to answer even the most basic of questions, then is it any wonder the industry is in a state of panic right now? Please do yourself a favor and set aside some time for getting acquainted with your market.
Rule #2 Rule number two is every bit as important as rule number one. Even with the best research the world has to offer in hand, you must follow this guideline if you wish to be successful. Consider number two as a logical progression of rule number one. You must go where the prospects are.
Fishermen always do their best to drop their lures in the most densely populated areas of the lake, so why aren’t we doing the same? Once you know who your most likely prospects are, why not market in a way that will put you in front of the largest possible group? For instance, if you are marketing to first time home buyers, have you put some thought into where most first time home buyers are going for information? Are they going to the internet? If so, what sites are they likely to be visiting? Perhaps they are also thumbing through local real estate classifieds and publications?
What is likely to get their attention? Take some time to look at the tools and resources available, and then view these destinations and publications through the eyes of your prospect. What do they see, and what would stand out? Your odds of meeting with success will increase substantially once you begin fishing in the right places.
Rule #3 Have a strong call to action! You may have noticed that I put an exclamation point at the end of the last sentence. I felt that this statement needs to be yelled from the highest roof tops and pounded into our heads again and again. I am speaking so strongly about this topic because this rule seems to be overlooked so frequently.
Many well designed and planned marketing strategies have met their demise due to violation of this rule. Without a strong call to action, even the best ad copy will fizzle. If you don’t tell your prospect what they should do next, then why should they do it? What is in it for them? How will they even know what to do? Lately, it seems that more and more loan officers have forgotten that they are in sales! We’ve grown so afraid of asking for what we want, or of telling our prospects what to do next.
It’s as if we are afraid they will be offended and go elsewhere. I have to tell you though, if your prospect is so easily herded to your competition because of a simple question or direction, then this was not a very reliable prospect to begin with. Sure we have to temper everything we say and avoid coming on too strong, but this by no means translates into becoming a glorified order taker! You must be straight forward and honest
