Archive for Mortgage Training
Online Mortgage Marketing: Big Changes Ahead
Posted by: | CommentsThe landscape of Google is changing, and there’s no looking back. Back in April of this year I called an emergency webinar meeting with Loan Officer Marketing Lab members to discuss the latest experiments with Google +1, a new tool that functions quite similar to Facebooks “Like” button, but incorporated into the search engine. The reason for the rushed meeting was to communicate what Googles commitment to incorporating social media into the search function really means to those of us using SEO as a lead generator.
At the time I was suggesting that the implications could be that Google would Read More→
Warnings From Google… What Does it Mean?
Posted by: | CommentsHave you received a “warning” email from Google lately? Certainly an email directly from Google is rarer than asparagus finding its way onto my dinner plate. So what exactly does it mean when the Big G sends you an email specifically to ask you to take a certain action? It means that you better take some action right? It’s in our own best interest to keep Google happy, and the advice is likely to be sound anyhow.
This time around Google has sent out a warning to WordPress site owners. Here’s a look at the email that was sent:
As you can see Google is concerned about Read More→
Early Bird List!
Posted by: | CommentsSince the new Complete Mortgage Marketing system is only going to be made available to 1 loan officer per city, we’re setting up an “Early Bird” list for those loan officers who wish to be notified early when this powerful “referral getting” program goes live in just a few days. Unlike most programs that use scarcity as a gimmick, and then sell thousands of memberships – This system is legitimately being sold to just 1 LO per city. (That’s why it works so darn well!)
Once your city is gone, it’s gone. So get a head start on your own area where you wish to become the dominant loan officer when it comes to getting referrals from high producing agents. Register below, and I’ll send you an email letting you in the front door at least 1 hour before we open the flood gates to all 17,900+ loan officers receiving the announcement!
Get Notified Early!
Register below to be notified when the Complete Mortgage Marketing Solution is available!
I Finally Caved – Here’s My Plan!
Posted by: | CommentsOk, ok… I’m caving to all the pressure! I can’t fight it anymore! All the questions of “Hey Chad, what strategies should I be using to get Realtors to call me back” have motivated me to schedule an impromptu webinar this Monday, May 2. To make sure that I thoroughly answer your questions, and demonstrate exactly how you should go about getting real estate agents pumped up to work with you – I’m going to show you the exact presentation that I’m giving in 3 weeks to a group of 70 – 80 of the highest producing agents in the city…
How’s that sound? Fair enough? Watch me present the material live, so you’ll know just how well it really works! Here’s what you do. Register here:
https://www2.gotomeeting.com/register/972530378
The webinar begins at 1:00 Central Time, so that’s 11:00 for those of you in PST, and 2:00 for EST. Bring your most difficult marketing questions too – I’ll answer all of them. (As time allows anyway…) If you value getting loans from Realtors, be there. See you on Monday!
Make sure you’ve caught up with the latest training this week by clicking here:
Mortgage Marketing With Google Webinar
Posted by: | CommentsIMPORTANT: This replay contains very important marketing information! Please click in the lower right corner of the video player to expand to full screen so that you can clearly see what is being performed…
Download your Google Places Checklist By Clicking Here
Loan Officer Project is GONE- Good News!
Posted by: | CommentsThis is going to be one of those bad news, but good news posts, I can already tell. See, after 16 months of hosting live, 5 day training sessions to help loan officers learn about online mortgage marketing and lead generation for free, we hosted the very last session in November.
In other words, there will be no more Loan Officer Project training sessions from this point forward. I know this sounds like bad news, as these sessions were popular enough to land 200 – 500 participants in each session, despite the fact that it was a 5 day commitment; But there’s some good news hidden in there as well.
See, between the Loan Officer Project 5 day training, the Loan Officer Unleashed 4 day training, and now, the Send Cool Stuff project that launches in January, the time commitment was unsustainable. A single 5 day training session required a minimum of 20 hours of my own time between the webinar, answering questions, and following up with emails afterward.
So here’s where we get to the good news, and here’s where I need your help. I have setup a whole new website dedicated to the material we were teaching during the Loan Officer Project. This site is segmented into 5 segments delivered over 5 days once you login. (Yes, it will remain 100% free)
Each day will contain 3 videos, downloadable content, and detailed instructions on what you need to do for the day to keep your marketing moving forward. Where I need your help, is in deciding on what topics to include, as I’m scheduled to begin recording fresh videos this week. (The reason I am recording fresh videos instead of using recordings from previous Loan Officer Project sessions, is a lot has changed with Google and the search engines in the past 45 – 60 days)
I’d like to know from you, what topics do you need the most help with? WHat would you like to see covered in the Loan Officer Project? I’ve already set aside time to record:
- How to build and launch a website in 24 hours
- An introduction to SEO
- How to expand the functionality of your new website
- Website lead capture
- Blogging
- Driving traffic to your site
If there’s anything I’ve missed here, please let me know now. I’ve always been a huge fan of listening to what the audience says, and designing my courses based on your feedback. If there’s topics you need help with, let us know in the comment box below! Keep your eyes open for emails from me this month, as I’ll be providing you with updates on when the new Loan Officer Project is ready, as well as updates on our latest and greatest “Send Cool Stuff” project… (Just a fun name I’ve given to a very unique, and powerful marketing tool for loan officers)
Chat with you soon!
CHECK THIS OUT: (Teaser video for the Send Cool Stuff program) www.loanofficermarketinglab.com/comingsoon
The Worst Presentation I Ever Gave!
Posted by: | CommentsNote: This post is for entertainment – Nothing to learn here today other than some cheap laughs at my expense! Enjoy!
Have you ever had something happen to you that was so embarrassing you later found it impossible to think about without your face turning red? Do any of those events take place while at work, or in the field presenting to a potential client? My friends at SBTV are hosting a contest to see who submits the most “horrifying presentation story.” I entered my story yesterday. Read it and weep for me ok? Yes, it really did happen, and yes I still embarrass myself talking about it to this day. Here it is:
My presentation horror story is one of those “cringe worthy” events that hurts to even think about. This happened when I was a brand spanking new sales rep for a rather well known telecommunications giant. (So please cut me some slack for my reactions ok? I was still a youngling!) I had scheduled a presentation with a potential client that was far bigger than any I had worked with up to this point, so I was stoked as you might imagine!
Practically walking on air at this point as I had worked nearly 6 months to land this appointment with regional manager and VP of this massive firm. The only issue I had to overcome was the client could only meet with me at 7:00 in the morning, so I had to ask my boss permission to go straight to the appointment from my house the following morning. He agreed and gave me a little pep talk that amounted to a “go get ‘em” and “don’t screw this up” all rolled into one 45 second speech.
I set my alarm, put on my best attire, and left the house early to beat rush hour traffic… Traffic was great, I was set to arrive professionally 5 minutes early- everything was going my way! It would take a Yak and 10 oxen to pull the massive smile from my face! Or so I thought. See, even though it seemed as if the stars were aligned in my favor at this point, apparently fate has a wicked sense of humor and decided my smile was a tad bit too large and perhaps even mildly offensive as I was about to discover.
I pull into the lot exactly 7 minutes early and park the car, careful to avoid any of the “reserved” spots. Before exiting the vehicle I did one of those last minute review mirror checks to make sure I was “studly” enough to make a great first impression. Come on, you all know what I mean. Where you look in the mirror and check your “angles” from the left to the right to make sure there’s nothing funny hanging from your teeth, or a suspicious smear on your face…
Go through the process with me now: Tie looks good? Check… Right side of face free from errant food or hair? Check… Left side of face? Chec…. Er, HAIRY? Wha??? What is this? Some kind of bad dream?My pulse accelerated from zero to 500 in a fraction of a second as it suddenly dawned on me that I had stupidly managed to completely shave one side of my Read More→
SEO For Loan Officers!
Posted by: | Comments
Today we begin a 2 day exploration of using SEO as a mortgage marketing tool. Many loan officers find this topic intriguing, but few know how, or where to get started. Today and tomorrow we’ll spend 1 hour each day showing you everything you need to know to start marketing your business online, and self generating leads for your pipeline.
Join us by registering here:
Loan Officer Unleashed Round 2
Posted by: | CommentsSo we wrapped up our first round of Loan Officer Unleashed last week Friday. We had more than 600 loan officer participate. We spent 5 days going through the proper steps to generate more referrals from Realtors. I had a blast, and we had loan officers telling us about their results before we even finished up with day 5!
Exciting to be sure, but we did have 1 small problem… Nearly 2,000 loan officers registered! No matter how badly I’d like to help everyone at the same time, it’s just not realistic to pack that many on 1 webinar and expect that your questions will be answered.
So what does that mean? It means that we’re hosting a second round of Loan Officer Unleashed! If you missed round 1, and want to join us for Round 2, then you need to register now before I send out the email invitation to the 1,400 that registered for our waiting list. Here’s the link:
https://www2.gotomeeting.com/register/666206915
Come see an effective mortgage marketing strategy laid out for you step by step in just 1 short week. See you there!
So What’s up with “Landing Pages”?
Posted by: | CommentsLanding pages are a great way to generate real estate leads through your website. But many agents don’t know what a landing page is to begin with, and how to use them to produce leads. In today’s lesson, I’ll talk about each of these things. I’ll also give you a sample landing page to reinforce the lesson, and to get your marketing wheels turning.
So What Exactly is a “Landing Page”?
Within the context of Internet marketing, a landing page is where a person “lands” upon reaching a certain website. So in a sense, every page of your real estate website could be a landing page, because you never know where somebody will land upon finding the site.
But you can also create specific landing pages for specific purposes. For example, people who use sponsored search / PPC in Google and Yahoo usually have landing pages as part of that program. Or at least they should. So when the search engine user clicks on a sponsored ad, they are sent to a specific landing page that is relevant to their search and the overall ad campaign (as opposed to sending them to the website’s home page, which is just plain silly).
Think of Landing Pages as “tentacles” that can reach out and grab new leads for you and your website. A blog post could even be a landing page, or a forum post at that. A Landing Page can be seen as a “mini-website” too! Landing Pages should ONLY briefly describe your product or service, compelling the reader to click through to your main website. They are great, short-story style marketing web pages that get great results!
Here is an example of the perfect Landing page: http://www.loanofficermarketinglab.com/chrish
