Day 1 – Mortgage Marketing Grenades
By2010 Update! The link to our most recent Loan Officer Project – 5 Day training is here:
https://www2.gotomeeting.com/register/363944914
Welcome to Day #1 of the Pre-launch! We have 1 full week of useful mortgage marketing information coming your way!
If you want to be one of the lucky 200 to participate in the free 5 day webinar series, (And get the free website) , I strongly urge you to keep up with us during the week of Pre-launch, and by all means, post to the blog below and TELL US why you want to participate! Tell us you goals, what you hope to accomplish, and why you want a mortgage website. In the meantime, here’s video #1 – Mortgage Marketing Grenades – Not to mention the 3 page supplement you can download below! Click the link:
3 Critical Steps To Creating A Mortgage Marketing Grenade! – This is Outstanding – Read it!
Register to participate in our next call: https://www2.gotomeeting.com/register/363944914
I need a website because I want to start a few marketing campaigns (not just for Realtors) and I need something that looks professional for the leads to click through to.
I need a site to market myself. Things haven’t gone well for me these last few years. I could use something that will help me get out of this ditch. Thanks for the tips these are great.
Hi Chad and fellow marketers. I’d like to participate because I think your methods and approaches are refreshing and spot on effective in todays marketplace. I also believe I have a good understanding of online and offline marketing and therefore no resistance towards a complete strategic marketing campaign to attract, engage and form new relationships with progressive Realtors. My commitment is to master this approach and use it repeatedly to generate a group of productive Realtor relationships. Can’t wait to get started…Thanks for the opportunity! LP
Great video Chad! I am excited about the loan officer 2.0 module, but I am having trouble with some of the technical issues as you know from our conversations. I would love a website with your technical help. Thanks again.
Hi Chad first of all thank you for this material. Some of this is just what I needed to hear. I could really use something to bring in the business and I can guarantee you that I would be the guy who sticks with the program.
I guess I’m saying pick me, pick me! Thanks
Brad Pickey
Wow Chad. Truly a mind exploding idea. Big. Bold. Explosive. Attention Getting – stand out from the crowd and be seen. I like it. The old Fashioned methods are slow and cumbersome in todays fast paced high tech environment. This is where I need to be. When the student is ready, the Teacher will appear.
More please.
Keith A.
Thank you for the video and the 3 Critical Steps To Creating A Mortgage Marketing Grenade! They are very helpful and informative. I’m excited about the opportunity to receive a free web site; however, my focal point is more on the marketing structure and advice that your company will be able to provide. I personally believe that having a web site is nice, but learning multiple way to drive traffic to it is key…other wise is like winking in the dark.
Again, thank you for the post; you hit many of the things most of us are guilty of doing due to fear of rejection.
Hey this is great. Good resource and good video. I am still pretty new and would love to have someone show me the ropes. I want all the things you mentioned in the video. How do I get picked?
I’d like to participate because I think your methods and approaches are very effective in todays challenging marketplace. I have a background in online marketing and therefore looking at current and complete strategic marketing campaign to attract, engage and form new relationships. I am re-entering the mortgage market place as a broker after 20 years in the wholesale arena and need that retraining. Thanks for this opportunity!
I need a website that is transparent and effective in delivering information to customers, as well as designed for information capture.
This is exactly in line with my thinking. I love getting out in front of a mob of realtors. Its way cheaper than taking them all out to lunch one at a time. But my biggest issue is the follow up involved. I’d love to have something that would simplify that process and keep my name fresh in there minds for days, weeks, and months after i’ve made that initial contact. This kind of coaching is priceless!! Thanks Chad
In todays mortgage environment you MUST have purchase money business in order to survive and thrive… there is no denying this fact!
The question then becomes: How do I go about it?
Fortunately, this program has provided an immediate answer!
The times have changed and committed loan professionals must change with them…THATS WHY I AM HERE!
This program is a amazing opportunity to use simple technology in order to get involved with loans for home purchase…the most lucrative area in lending today.
My goals are to use this program to establish relationships with Realtors in order to dramatically increase my purchase money loan business.
To make this happen I need a strong web presence as a reference point to demonstrate how I can assist Realtors with closing more escrow…which is every ones bottom line.
I am confident that this program will provide me with the knowledge on how to run and administrate a web site that Realtors will want to associate with.
My web site will be the “foot in the door” that so many loan people are looking for as a way of introducing my service and proving my worth to Realtors as a mortgage professional.
This program is the stepping stone that is need for great success in the mortgage business right now…I am excited and grateful to be a part of it.
I have had a website since 2003. I work very hard to build my site, keep it up to date, work with referral experts but I am not getting the push or results I want or need to consider that I have my website working for me as opposed to me working for my website.
I have taken a number of classes but it seems more that someone is selling me something than me getting a tool that really delivers and adds to my pipeline stream.
Chad-
Love the idea! Love the pen! Would like to see more of YOU on the video. I’d like a new website because mine is not converting enough people. Lots of visit – but few calls. I’m missing something! I love marketing – but could use your project to help me realize success in it! (PICK ME!)
Good Afternoon Chad,
Even those of us that have been in this business for years can always benefit from trying new marketing approaches. With the additional insight you are sharing we can then in turn assist our partners in success to help them achieve even more.
Nice presentation. Looks like you have a very professional set up in place. Thanks!
I really want in on this Chad! I’m emailing you now. See how motivated I am?
Great comments guys! Not a bad start for Day 1 on a Monday. Glad you all liked the video, plenty more content on the way. Hope you can keep up!
CW -
Hello Chad, I am so excited about your loan officer marketing lab. I am looking forward to using your expertise to re-establish my mortgage business. I have been a top producer for 3 out of the past 5 years leading up to 2007 and then my business just went flat. I have not had much success working with realtors and that is why I am so excited about your program because I am so recommited to my business now that I know I do not have to go look for another job because there are none and I am 65 yrs of age. I have been in the business for 12 years and I am commited to this business. You have given me a new lease on this life and for that I thank you along with all of my future clients.
Hey everyone is doing it you should too! Anything that has a grenade attached I am in on. That’s my motto. Actually that would be a dangerous motto but I fel like realtors are going to be the key to long-term business in the future. Here’s Johnny! Let me in!
Red Bull buzz kicking in ahhhhhhhhhhhhhhhh!
Chad,
Great analogies on how to get in front of the market. I need a hand grenade! Wide, but targeted blast to my market. My company and I are very purchase-centric in our approach, but my company is new in my market. I need to make a troop surge to get past enemy lines. Once I am in, I can win the hearts and minds of my Realtor targets. Help me get past that front line!
Thanks,
TFE
Chad,
You are so awesome! I like your presentation and you definitely have excellent skills in putting things together and in their right perspective. That is what makes you such a success. Thank you so much for all the hard work you have done and now sharing it with us so that we too can also succeed and tap into the quality of getting into the front door with the realtors.
Thank you for sharing this opportunity. I am very interested because my current website is not drawing traffic. I work for a small start-up and we don’t have the resources or technology to set up professional-looking websites ourselves, but we need to get moving before we miss the refi boom. Tapping into interest on the internet is the missing piece to the puzzle, and I would love the chance to be part of your program.
I desperately need a web site that will be a cornerstone of my marketing campaign. I’m fairly new to the business and trying everything I can to build a sophisticated marketing machine that will bring in Realtor business- your web site offer will do just that. I’m so impressed with the wealth of information you share with us and would love to be one of the 75.
Nice first day Chad. Your breakdown of obtaining realtor business was right on. I’m curious to see the new videos. A free website would be awesome! You have obviously figured out how to drive traffic to a site and I would like to benefit.
Thanks for what you are doing for us loan officers out here!
One point I’ve understood for a while….in today’s market, an LO really does need a strong marketing plan that includes a web site. But not just any website. The problem is that there are a lot of “just any websites” out there and it seems I’ve tried most of them. If there really is a website/marketing program that truly is effective, I’d love to see it!
Chad,
I desire to expand my opportunities as a Mortgage Broker using the technology and ideas you are offering to aid us with. I believe expanding my knowledge from a Mentor such as yourself will bring brighter horizons. My goal is to use the ideas and gain 1 more loan closed per month and 1 more loyal busy Realtor by Sept 2009. I believe the technology and drip campaigns will deliver the goals I deserve to acquire. I am a determined hard worker who dares to demand more for my future.
Thank You,
Kathy Vasel
Chad I spoke with Michael Maher today and he had good things to say about you and your program. I respect his opinion so thats good enough for me to throw my hat in the ring. I work for a local community bank and the web site leaves alot to be desiered so I have not promoted my web site. A new web site would be a great addition to my marketing program and I am always looking for new ways to contact my realtors. Currently most of my business is network marketing based and RECAMP. Having an internet presence would be a great growth tool for me. Thank you, I look forward to next week.
I have a blog by following your loan officer 2.0. I would like a web site to distinguish my self from everyone else. I love the idea of a grenade. This is an excellent way to get everyone out of the malaise we are in realtors and loan officers alike.
[...] Day 1 – Mortgage Marketing Grenades [...]
I just started in this industry yesterday! I came from selling advertising for a radio station. We had to market our station so I know how important marketing is to achieving success. I am looking for a way or ways to get my “new” career off the ground! A free website would be a great start!!!
I recognize that the internet and websites are definitely a GREAT marketing tool. I believe in the grenade!!!!!! Thank you for your great information.
Hi Chad, I am truly excited to be part of this great strategy and innovative way of marketing. I am new to the mortgage industry and currently have been trying to campaign on my own. I feel the way you market yourself and your business is a reflection of the dedication one has to our business. I truly feel this the push I need to help achieve the goals I have set for myself. I welcome the opportunity to work with my peers and your company.
Chad
I have a crappie website that has done nothing for me. I am looking forward to your help in overcoming this. The grenade idea is great how you get a person’s attention in this information overload society.
Sanford uses a fake firecracker to get realtor’s attention. I like your idea better. I believe that you are right on target when you are looking at meeting with a group of realtors rather that 1 on one.
I do have a thought that is contrary to that though. I think that the one-on-one would work if you would go to open houses. You have a captive agent that is just waiting and spinning their wheels waiting for a potential client to come through the door of the open house. You would have quality time to chat with them. I know this is not a new idea but is there a way to modernize it. I would like to hear your response to this.
I is fun reading what new you have come up with. You are inventing yourself and your company. I look forward to the additional material that you are going to disseminate.
Hi Chad due to the declining markets we are all in I need an extra boost as far as marketing myself through different mediums and yours surely works.
Hello Dave,
Yes, visiting agents hosting an open house can be a great way to secure a “captive audience.” A few of my loan officers did this:
- Put together a Realtor Open House “KIT”
They’d bring out a few sample Real Estate Under Construction newsletters, a customized business card with a link to the realtor training section of their website (With password) and a newspaper for when they got bored.
The agents loved it, and most would visit the site and register for updates. Was a great meet and greet strategy to make an impression and chances were high the realtor would read the material while he/she were bored out of their minds…
CW -
i want to see where this is going, like learning new marketing concepts. i’d love a dynamic website. i like free stuff. seems like a no brainer thanks for putting together something interesting.
After working for a company that provided leads I’ve found it difficult to pick my business back up to a sustainable level. By being one of the trainees in the loan officer project i know that I can accomplish my goal of 8 units per month within 60 days. Once this goal is accomplished I will be able to take care of the necessities in life… Fun with family!
Okay, just found out about your contest today, so am making my way through the videos. Just finished day 1 and find the content intriquing!!! Yes, I really need a website to “CLOSE MORE LOANS” and to “ESTABLISH REALTOR PARTNERSHIPS” with top producing realtors.
What has worked in the past is not necessarily working any more and need to find some dramatic new changes to jumpstart my business anew!!
The hand grenade pdf isnt working.
Great Stuff Chad.
You hit the nail on the head when it comes to where to start and what steps to take. I am excited about what’s coming next week.
MM
This is good info. I need this to take me to the next level.
I love marketing and I am good at it the 1990’s way—- but I am so techno challenged that I don’t even know where to start. Check the website box–see what I mean–NO website!!
I have been in the industry for several years and do fairly well but have not broken into the realtor area yet. I have had some marketing programs targeted toward realtors that had limited success but not to the degeree I would like. I feel the RIGHT website and marketed would really benefit me.
Hi Chad. I just found out about this site a little late. I just reviewed your webinar…you have some valid points. I have read your 3 steps to making a marketing gernade. You have some great ideas, but I am wondering how you get past the front desk. We can’t do that here. Also, picking a website is very confusing…it seems noone has everything that you want, and they all claim to have the very best websites and technology. I really need a great mentor and someone that has a genuine interest in helping with the “right products” and marketing to avoid expensive costs and terrible mistakes! I look forward to your concepts!!!!
Hi Chad,
Thanks, First of all thanks. Your enthusiasm, in teaching new principals is refreshing and evident in your video presentations. I am a loan officer that has been in the mortgage business several years. The reason I entered this industry is that I am an individual that truly loves what I am doing. It is an opportunity to help people. There is no better feeling than I can think of than knowing you have helped someone buy their first home,refinance them into a better interest rate or to have saved a family from losing their home. I hope that by being considered for your loan officer project, it will allow me to continue and help as many in this tough economy as possible and maintain the integrity that this industry so desperatly needs. I believe that the strategy’s that will be put forth by your program, will completely boost my personal volume and I look forward to participating and learning new and better ways to reach our clients.
Got pointed to the LO Project. Your video hits the mark. We do all the “stuff” but get very few referrals. I have personal meetings with the Realtors and nothing ever comes of it. I’m definitely looking at how to build a more reliable referral source so that I can have a constant flow of referrals and I feel that a SEO web site is one component of that.
Thanks for the information. I have been researching mortgage marketing for the past month to find a way to impact many instead of a few. I’ve heard some of the same things on other websites but yours was a little more genuine and you didn’t ask me to buy something at the end. So my curiosity has peaked. I currently work side by side with my brother who is a top REO agent and i have been receiving buyers leads from the listings and closing deals. My brother and i built his REO desk from nothing to now approaching 90 sales within one year. Now i want to do the same for my mortgage business. Looking forward to learning more.
Chad,
You’re building my suspense way too high. I’m about to bust. I can’t wait to see how you’re going to impact my business. Paul.
I need to close over a million a month starting now. I need to be able to sell my current home and purchase one that will meet our needs. I have a son in private school and need to keep him there. And I need to keep up my credit score. I really need to get going on this project. Paul.