Day #1

Welcome to Day #1 of The Loan Officer Project! Directly following our phone call for the day, I want you to come back to this page, and begin watching the video’s provided. (Please do not watch the video’s prior to) Each video is short and informative. Simply follow along, and follow the instructions as provided.

In addition, we do have an audio welcome that serves as an excellent introduction to the tasks outlined: (This was the welcome message for Phase 1, but still relevant)

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Installation of Wordpress

Video #1 is going to show you how to access and install your Wordpress software via CPanel. Your CPanel is simply the admin panel of your HostGator account. Check your emails received from HostGator to locate your login username, password, and link for your CPanel.  This will get you logged in, and you can then proceed with the video.

Once you’ve completed the installation process, you can login to your site by going to your browser, and typing in your web address PLUS /wp-admin – For example, if my site is www.loanofficermarketinglab.com then I would type in www.loanofficermarketinglab.com/wp-admin to get to the login page of my newly installed website and software.

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Cleaning Up Wordpress

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Permalinks (Critical to SEO)
Important note: In this video, it is demonstrated how to first change your permalinks within the Wordpress admin panel. The code you see entered is: /%postname%/ – This is all you need to enter in the spot shown on the video. Most likely you are DONE at this point. You should not need to change .htaccess as is shown. Unless you receive the error code shown in the video, you are done… Takes 1 minute.

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FileZilla Download

Simply download this program. You will not need to do anything with this software program at the moment, but yo do need to download it, and make sure you can connect with your server as is shown in the video. You will simply enter: Where it says HOST: enter your domain name MINUS the www USERNAME: enter the username you selected for HostGator PASSWORD: enter the password you selected for your HostGator account PORT: leave this blank – Then you are free to connect.

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Action To Be Taken Today:

- Perform keyword research. Identify 6 – 10 keywords with high traffic, and narrow down to 2 keywords you will target with your new website. Click Here To Download your Keyword Sheet

- Search for and locate at least 50 realtors you’d like to do business with. Secure name, company name, phone and email and add to this list: Click Here To Download Realtor Sheett

- Watch all the video’s for Day 1, and follow the instructions: Install Wordpress, Clean Up Your Wordpress, Set Permalinks, Download FileZilla

Once you’ve completed these tasks, you have officially completed Day #1 of The Loan Officer Project! Congratulations! As I mentioned earlier, Days 1 and 2 are a bit on the technical side, but once you’ve completed these tasks, you can move on to marketing! That’s where the fun begins!

If you need help finding realtors you’d like to do business with, then Click Here To Download Guide

Bonus video – Keyword Research

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Trouble Shooting and FAQ’s

1 – I’m having trouble uploading Wordpress

If both your webhosting and domain name are secured though Wordpress, this will be a very simple task. However, if you registered 1 domain name with HostGator, but need to point a new domain name to HostGator (A domain name other than what you typed in when you ordered your hosting) then you’ll need to follow a separate process. Please forward an email to cweber@averagejoelo.com if you find yourself in this situation.

2 – I don’t know what keywords to select

Don’t over-think this. The general rule of thumb is that you only want to target keywords that have a minimum of 5,000 searches per month (More is better) and lower competition. I prefer keywords with less than 25,000 competing sites, or if the volume of searches is high enough, I’ll even consider keywords with 50,000 competing sites or more.

Narrow down your target keywords to just 2 or 3 high traffic keywords. Once you’ve done this, add them to the downloadable sheet we’ve provided. We’ll review what you are to do with these keywords during Day 2.