Day 3

Welcome to the final day of the 3 Step Process!

We have a lot of territory to cover today, so let’s get started. First things first. Here’s the audio I’ve prepared as an introduction to today’s lesson. Please listen to this before you proceed.

Ok, let’s get moving. As I mentioned in the audio clip, you are in control. As a loan officer, you have well within your power the ability to make great things happen quickly, or to continue marching along where you are now, as nothing changes. (Who wants that?)

no matter what situation you currently find yourself in (We have LO Lab members go from 0 loans in the last 2 – 3 months, to 6+ closings per month at the 60 day mark.) there is a solution, and positive changes can happen rather quickly.

In fact, our 30 Days to 100 Leads program contained with the Loan officer Marketing Lab membership shows you how to make that happen. The drawbacks? Well, you’ll be working hard, there is no doubt about that! But did you really expect to add multiple closings per month to your pipeline in such a short period of time without working hard? Of course not.

Let’s take a look at what is necessary to drasticly improve your business in today’s market:

1. Market research. If you don’t take the time to learn who your ideal target is, and what tehy need/want, then you’re not taking the professional path to success. Research is a fundamental requirement

2. A complete action plan. If you don’t have your complete strategy laid out from prospecting, follow-up, databsing, drip email, 1st – 5th contact and more, then you’re doomed right from the start. Sure, in the middle of a refi boom anyone can just throw a few marketing peices out there and at least get some closings.

But in a normalized market, it takes a true 360 degree strategy to avoid spinning your wheels. Don’t kid yourself into believing you’ll just play it by ear and add the proper elements “when I get there.” That’s just asking for things to fall apart.

3. A unique offer that adds true value above and beyond the current situation. Think about it. If you’re targeting realtors as referral partners, and they view you more or less the same as their current lender, then why should they go through the hasle of trying out someone new, who will most likely disappoint them? (If you interview your local realtors, you’ll find that most agents feel that a vast majority of the loan officers they “try” disappoint them, and usually screw things up to the point of losing the deal)

Knowing this, there needs to be a huge advantage that is just too good to ignore if you want realtors to actually try you out, without giving you all the garbage “turn down” deals as a test first. That’s a waste of time. (Yep, we show you how to avoid this in the Loan Officer Marketing Lab as well)

4. A turnkey follow up program. Without a reliable and consistent follow-up system in place, you’ll never see the conversion ratios needed to gain momentum. Without momentum, you’ll wear yourself out in short order. You need to have this module in place to see the results you want.

5. Confidence. Yep, sounds odd to see this on the list, but it’s true. You must be convinced that your target market absolutely needs you. No, not “without the loan officer, this deal wouldn’t close” but rather, you, as an individual are bringing so much value to the table, that you are the “obvious choice.”

Ok. Now that we know what is needed, let’s take a closer look at what your skillsets are, and what weaknesses neeed to be addressed. I’ve prepared a worksheet for you. Download this now and complete the task:

So how did you do? The bottom line is that all of us should be in a constant mode of “improvement.” Once you stop focusing on improving yourself, you begin to lose ground. It’s important to stop accepting token efforts from ourselves.

Most loan officers give maybe 20 – 30% effort at best. Just look at how much time is wasted each day talking via email, personal calls, surfing the web, playing games online and more. How many of us truly spend at least 3 hours or more prospecting for new business each day? (Existing customers don’t count toward this figure)

If you’re sick and tired of not making the money you want, and you’re done with the stress that comes from wondering where your paycheck went, then it’s time to do some serious self examination. Why? Because we’ve already shown that:

1. The business is out there

2. There are still plenty of realtors doing plenty of business. The top agents in your area are worth your time, and it only takes 1 or 2 of them giving you busienss each month to significantly improve your career.

The only missing ingredient, is you. If you can commit to following step by step instructions, so that tehre is very little “guesswork” involved, then you can make sweeping changes wihtin a 30 day time period. Before we wrap up today’s lesson, I want to show you some of the avenues that you may decide to take to get HIGH PRODUCING realtor busienss in 30 days or less.

Online “cold call free” methods

Email strategies

Mailer/follow up campaign

High value office presentations

Teleseminar/webinars

See? You don’t have to tie yourself down to just one “traditional” approach. Why show up just like everyone else? All that accomplishes is making you to seem the same as everyone else. If you’re ready to show up different, get started today! No excuses, just action!

If you’re interested in having a step by step approach where absolutely nothing is left to chance (And we show you how to meet high performing realtors online, using email, using high value presentations and much more) then I’d like to pass on a huge opportunity for you. Usually we reseverve this special offer for the online demo only.

But here’s the deal: