Getting Over Mortgage Broker “OneItis”!

A new Loan Officer usually is so excited about his first few deals, he starts to hover on those deals so they won’t drop out. He then soon forgets about how he got the deals to begin with. From this “forgotten step”, his business usually starts to fade and he then he’s more likely to watch over his current deals to make sure everything goes smoothly, which in turn puts him further and further behind in getting new business. This is a poor guy who needs to learn the concepts of mortgage marketing VERY badly!

Does this sound familiar? A LOT of Loan Officers have gone through this process. Hopefully, they recovered and are still in the business today. This concept is worth a million dollars, so if you never read another thing from me, take this one to the bank…get good mortgage training NOW, and never stop improving yourself!

Don’t put too much importance on ONE outcome, it’s not worth it.  A good, sound plan involving mortgage lead generation and a balanced offensive marketing attack, will help you to keep the momentum going.

As Mortgage Professionals, we know we can make money on one deal, but that’s not how we create wealth. One deal may get you by financially for a short time, but it will NOT give you the finances we all look for in this business.

Money is not made doing a deal for one borrower, money is made from doing deals for 100 borrowers. It’s almost a catch 22 because you can’t close the 100th borrower until you close the 1st borrower. The concept may be a bit confusing, but when you think about it and really understand it, you’ll know what it means.

Sure each borrower is important, but if you put too much importance on ONE outcome, then the rest of your business will suffer, and that’s something nobody wants is it?

Chris Hallmark- http://www.loanofficermarketinglab.com