Have you seen this picture yet?

Here’s a picture that all loan officers should see! Have a look:

This image is a screenshot of the results from a heat map study of Google browsers. In other words, (Look very closely in the upper left hand corner, you’ll see the Google logo, and see this is a Google Search page) what this picture shows, is the results of an intensive, sophisticated study of how average people use search engines.

To put it in a nutshell, the red area covers search results numbers 1, 2, and 3. This shows evidence that 80 – 100% of web users view and click on a link within the top 3 search results of Google when looking for something. (Such as a loan officer)

The orange and yellow areas show that 60 – 79% of people will view and/or click on the results within search results numbers 4 and 5.

The red horizontal line shows where you have to scroll to view the rest of page 1 on Google. As you can see, once the browsers have to scroll to continue viewing results, the number of people who bother viewing and clicking the websites at these positions begins to severely drop off.

By the time you reach position 9 and 10 on page number 1, you’ve lost nearly 80% of visitors! What does this tell you? It tells you that you need to have your website on page #1 of Google. It also tells you that even on page #1, you need to be as high up the food-chain as possible!

Once we get to page #2 on Google, the number of people clicking has been reduced by 91% and drops off even more as you scroll down. The real question to ask here is “where is your website at on Google?”

If you’re not on pages 1 or 2, chances are you’re getting nothing out of your website. If you want regular leads generated from serious and targeted buyers, your web ranking matters. More specifically, it matters when your site shows up.

Do you show up on page 1 of Google when you type in your city and the words: “loan officer, mortgage, or mortgage loan?” If the answer is “no” then you’re not being found by your prospects and you’re losing out on business.

In St. Louis last month, Google tells me there were more than 79,000 searches for loan officers and mortgage loans. In just 30 days! Imagine being on page #1 for each and every one of these searches!It can be done, but you have to take action.

Make it a great day!

- Click Here to learn how to get page 1 rankings