How to Get Mortgage Leads in 2009

So you want to get mortgage leads in 2009 huh? Is it just me, or do the years seem to be getting shorter? Are you ready to keep the promises made this year and build the business you’ve always wanted? (One that pays very well?)

But what happens here in the real world? All these great sounding plans rarely have the staying power to make a difference right? Most plans fall by the way side as we get caught up in the day to day activities of being a loan officer.

What can be done to prevent this from happening? What lead generating activities can help you realize a great income in 2009? The following recommendations are my own personal opinions. Ultimately only you can decide what is going to work for you. Here’s my thoughts:

The Web -  Saw this one coming from a mile away! You already know that the web is a great way to get mortgage leads. The internet has become a primary source of information for most of us. Weather, news, investments, research and more are all readily available.

It’s a great tool right? Are you using this tool to generate mortgage leads? If not, you’re missing out on one of the best ways imaginable to bring in more business than you can handle! I strongly urge you to learn the basics of blogging, direct marketing, and proper website deployment. Seems complex, but it really isn’t with the proper tools in place. Even the most “techno-phobic” of us can have a blog, website, and lead generating combo in place without diving too deeply into the technical part of this.

Follow Up Plan – My motto is to put as much as, if not more effort into your follow up plan as you do in prospecting! What good is a flood of leads if you cannot convert them? With such a big decision in front of them, many home buyers prefer not to make a snap decision. Heck, I know how they feel, as I do the same thing! I tend to research a bit before making a large purchase.

Knowing that most people tend to buy in this manner, you need to have an effective follow up system in place. A plan that consists of something other than “I’m calling you to touch base.” Ugh… As soon as you begin “touching base” with your prospects, you’re headed down hill. You’re a professional, and as such I’m certain  you have something more valuable to offer than ‘touching base.’

Never show up empty handed when following up! Great articles, useful information, hand written thank you cards, email updates on options and more are all great additions to a follow up plan that will blow the guys who are still ‘touching base’ out of the water.

Shrink your Target, but cast a wider net – Stop going after everyone! Stop claiming that “anyone who wants to do a loan” is your target market, because it’s not true! That market is far too broad and undefined and you’ll go broke trying to tap it unless you have a 5 figure monthly advertising budget. Well… Do you? No? Good, then let’s get back to being realistic! You need to define your target, but use a bigger net to capture them if you want to generate mortgage leads with that magical quality known as ‘reliability.’. What does this illustration mean?

It means that even though you shrink your target market to a group of people you can really target effectively, you’re going to need a wider range of tools or bait to capture them. This is what I like to call ‘Market Domination.’ If you had a few web marketing activities feeding a call capture line, followed up by scheduled phone calls and finished off with automated email follow-ups, do you think you might be able to add a few extra closings per month to your pipeline?

Well of course! In fact, with such a wide net scooping up a targeted group of prospects, you stand a great chance of far exceeding just a few extra closings per month! Listen, even though I am a vendor of marketing tools for loan officers, I want you to take this advice and take action, even if it doesn’t involve my solutions.

If nothing else, get serious with yourself and ask the tough questions. Ask yourself: “Is there any legit reason why I cannot close 30 extra loans this year?” Or maybe you want to make that number 36, or 48? Whatever your goal, I want to know if there is any LEGIT reason you cannot grow your business this year.

I can tell you, for most of us the answer is no. The only thingt hat is stopping you is the lack of narrow market coupled with a big ‘ol net! Add those to the picture and suddenly this business seems a bit more exciting! Want to learn the best methods to generate mortgage leads in 2009? Here they are:

Get Mortgage Leads Now — You NEED to see this free 3 day training course!