Improving Your Clicks on Online Ads

An extremely thing to keep in mind when you are putting together the ads for your online campaign is that, first and foremost, you want visitors to the site to click on your ad. It does not matter how effective the body is if everybody just skips clicking on the ad.

The first key here, of course, is the headline. You must have a headline that compels a reader to click on your ad. Otherwise, your great message never gets delivered. With my idea, there is a simple way to help your results in that regard. Call it “Sneaky Little Secret No. 2.” You want to make sure that your headlines or subject lines of your ad are loaded with keywords that are relevant to the kind of leads you are trying to attract.

The little trick that I use to accomplish this is the free keyword tool of Google. If you go into Google and you search for “Google Keyword Tool,” the first result will be this little tool. What you can do is type in a phrase, and it will show you how much traffic variations of that phrase gets. What you will find is that a slight difference in a phrase gets extraordinarily more traffic than a slightly different variation of it.

Here is how that is powerful, in two reasons.

1. If that particular phrase is very common, and people are typing it into Google – searching, for example, “free foreclosure listings” – and that phrase gets lots of traffic on Google, it stands to reason that if you put that in your CraigsList ad, it is going to also draw attention for the same reason.

2. The other big thing is, because CraigsList gets so much traffic, CraigsList ranks very highly in the organic results of Google. So let us say somebody is not searching directly on CraigsList, but they go to Google and put in “free foreclosure listings Middletown, NJ.” This is mortgage marketing at its slickest! If your ad has that general content or those keywords in it, you are very likely to show up very highly in the organic results because CraigsList ranks very highly. So you get additional traffic that you would not have gotten because the people did not start on CraigsList, but the result came up and they ended up clicking through.

Chris Hallmark – http://www.loanofficermarketinglab.com/chrish