Income Need a Boost? Mortgage Marketing Ideas

Great mortgage marketing ideas are worth their weight in gold. In fact, I think this topic is worth a nice little chat, don’t you?

I’d would like to touch on a few points – First point being that ‘rough times’ are also hidden opportunities.  Here’s an email I received from an associate of mine about 30 days ago that illustrate this point nicely:

“Hey Chad, I know you used to bid on Google Adwords a while back quite a bit. I was checking some keywords this morning and thought you would find this interesting. Last year your top 2 keywords were about $4.15 per click to maintain the #2 and 3 spots. This morning I saw that the exact same keywords are just $1.85 per click! Too funny! Not much competition these days.”

It’s not too often that a marketer can cut his costs in half (And more) while simultaneously reducing competition as well! This is a perfect example of how rough times can also bring golden opportunities!

Everyone wants to kick in the door and take the low hanging fruit when times are great. When a little resistance is met, these same people fold up like a boxer with a glass jaw. Since you’re not that type of loan officer who just folds when the market changes, what do you have in your back pocket to take advantage of these changes?

The idea here is things are actually easier in a “rough” market than they are in a “great” market – With a few stipulations of course! (I’m using the word ‘easy’ as a relative term here) Things can be easier for you IF:

- You take the time to find a niche

- You find a unique way to deliver your message

- You hold something back from your message

This is a lot of work up front, I won’t lie to you. All great mortgage marketing ideas are. This is great news, because most loan officers are perfectly content to keep searching for their magic bullet instead of investing the time needed to get a new campaign moving. But once you have the initial work done, things start to lighten up a bit, and you find yourself moving forward again, and your workload of busy work is soon replaced by a workload of taking apps, and working with customers – A great sign that you’re doing something right!

But what about the 3 steps I mentioned above? Well, when looking for your niche, you need to search for people that have a powerful need for what you offer. Would you rather sell to someone who’ll refinance if the price is right, or someone who needs a loan yesterday?

Next I want you to think about how to stand out.  With everyone offering what is essentially the same product, very few are going to be heard. The people that are going to be heard, are those who deliver the message in a unique manner. (Apply this process to your current mortgage marketing ideas instead of always starting from scratch)

For example:

- Door to door

- Emails

- Phone calls

- Networking Groups

- Lumpy Mail package

- Teleseminar

- Webinar

- Online video

- Podcast

- Video Email

- Blog

That list could easily be doubled in size. Your delivery mechanism in today’s market is every bit as important as the message itself. Take this into consideration when building your marketing plan. Let’s look at the final factor – Holding something back.

I’ve given this advice many times before. Please stop giving away the farm! If you give away all the great information out of fear of not impressing the client, then what’s left to move them forward if they don’t take action right away? Your next lure or bait needs to be handy when needed.

This keeps your prospects looking forward to your next communication… Which reminds me. I just wrote a great article last night about how to get in front of 28,000+ prospective home buyers in just 17 days without spending a dime… Doh! We’re all out of time… I guess you’ll just have to visit my site if you want to see it…. haha – I’m practicing what I preach…  (Or just making a point)

More mortgage marketing ideas are on the way!

CW – Click here for our 3 step process – mortgage direct marketing