Loan Officer Training

Are you looking for quality loan officer training? Mortgage marketing instruction that actually WORKS is rare these days. Too many people peddle theory, instead of solid marketing fundamentals. Have a look below and you’ll find a series of blog posts that led up to our previous Loan Officer Project. It’s free, it’s proven to work, and it only takes a little bit of your time to watch the video’s and read the posts below… Enjoy!

(If you like these blog posts, then you will love the FREE 5 day Loan Officer Project Training course… DOn’t forget to register and follow the email instructions!)

Blog Post #1 =

Welcome to Day #1 of the Pre-launch! We have 1 full week of useful mortgage marketing information coming your way! We’re going to do our best to drip you some hints and details about The Loan Officer Project as well, so you’d do well to stop by at least once per day from now through next Monday.

So far, we’ve told you that:

- The Loan Officer Project is FREE

- You’ll get a week of intense online marketing instruction

- By the end of the week you spend with me (Teleconference) – You’ll have a website ready to put into action!

- Only 75 loan officers are going to be let in

If you want to be one of the lucky 75, I strongly urge you to keep up with us during the week of Pre-launch, and by all means, post to the blog below and TELL US why you want to participate! Tell us you goals, what you hope to accomplish, and why you want a mortgage website. In the meantime, here’s video #1 – Mortgage Marketing Grenades – Excellent information covered. Not to mention the 3 page supplement you can download below! Click the link:

3 Critical Steps To Creating A Mortgage Marketing Grenade! – This is Outstanding – Read it!

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Blog Post #2 =

Welcome to Day 2. Today we talk about a method I personally used to get instant respect from real estate agents. Why is this so important? Because “lack of respect” is one of the #1 reasons loan officers don’t get referrals. If the person you’re marketing to thinks you’re just another one of “those guys” – Do you think they’re listening intently to what you have to say?

In 1 ear and out the other as they say… But if you use today’s strategy to build your referral base, you’ll build an asset in about 7 days that most other loan officers are dying to get a hold of.

Here’s the phone script I used: Click Here To Download

Here’s the sample newsletter I used: Click Here To Download

The sample newsletter shown above is an excellent marketing piece, I have 14 issues spread out over 7 – 8 months. All newsletter delivery was handled by a marketing grade auto-responder. (There’s no excuse not to have an auto-responder as a loan officer. None. You are harming your ability to generate referrals from your past clients, prospects, and affinity groups if you’re not making use of this essential tool – That’s why we provide one for all LO Lab members from day 1; It’s that important – That’s another post for another day though)

Later in the week I’ll show you a small change I made to the newsletter sample you looked at above to turbo-charge the results. I turned it into an online marketing tool with a twist. Stick around to check it out!

IMPORTANT! A much anticipated update regarding The Loan Officer Project will be added to this blog today! Come back and see us around noon today! (CST)

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Blog Post #3 =

All the world is A’ Twitter… Yep, you can’t go anywhere without hearing about one of the big name social network sites. FaceBook, Twitter, MySpace… Lots of chatter about using these sites as a marketing tool, but very few trainers address the real story behind the scenes of how to use these sites as marketing tools.

Mortgage marketing sure is evolving. In today’s video we cover what you need to know, and follow up this information with a downloadable guide: 3 Unbreakable Rules of Social Media Marketing. (Click the link)

Please pay close attention to this video. The concepts apply to more than just social media. Remember when we talked about “mortgage marketing grenades” on Day 1? Social media has the power under the hood for you to create just that! A marketing grenade!

One more announcement for you today. Last night we placed a new video in the nav bar of this blog titled The Loan Officer Project Exposed. You should check it out if you want to be a part of the training… A lot is revealed in the video. Enjoy! Keep the comments rolling in! For those who got onto our early bird list for registration, we’ll begin sending out emails and phone calls TODAY to let you know if you made it. No, all 75 spots are not yet gone, we’re selecting 10 – 15 per day for now, so there’s still around 60 spots left for the free training. Make today extra special!

Click Here To Watch The Loan Officer Project Exposed

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Blog Post #4 =

We decided to do something quite unusual today – TOTAL TRANSPARENCY! That’s right, in today’s video titled: Why Online Marketing ROCKS – (Nice title eh?) I actually log you into some of the programs I use to tweak my own online lead generation efforts.

No smoke and mirrors, no empty claims… I’m showing you why I do what I do, and how it helps me to deliver an effective, lead generating and money making marketing campaign online. Promise you won’t copy off the systems I use though ok? (Kidding)

Guessing is not a great marketing strategy in my opinion, but this is what most mortgage marketing amounts to. Let me ask you an honest question. I expect a straight-forward answer here ok? Do you think you’re a failure? Do you believe that you can never hit on a marketing strategy that works?

The answer for most of you is no right? Then the truth of the matter is that if you properly manage your online marketing efforts, there should be no way for you to fail on an ongoing basis, as most loan officers have. Why?

Because as I demonstrated in the video above, online marketing does not require you to guess! With tools such as A/B/ Split testing (A part of Google Analytics that allows you to display more than one variation of your web page each day, and tracks which is more successful), traffic analysis and even click tracking, within a matter of days, you can see what your visitors respond to favorably, and what they’re not interested in. Simply choose the superior webpage, then test a new variation…

If you test new tweaks and variations on a regular basis, you’re getting better, and better, and better… How can you fail if you stick with it? Unlike mailers, and expensive newspaper ads, these tests cost you nothing more than a little time. No dollar signs attached. (Heck, if your time is too valuable, you can outsource and have the leg-work done for you) You will hit on a winning combination if you stick with it…

Anyhow, just a brief rundown on why marketing online is so powerful. It’s hard to ignore the medium when you see published figures such as: 86% of all individuals who bought a home last year used the web to start their search… Exciting stuff… Almost makes you want to take action doesn’t it? Oh wait, you DO want to take action, and that’s why you’re here! If you’re serious about taking action, I want you to look for the link underneath the Home button at the top of this blog.

There’s a link labeled as The Loan Officer Project… Click it, follow the instructions in the short video, and we’ll be welcoming you into The Loan Officer Project… That’s all it takes to get in on 5 days of step by step online marketing instruction. See you there? Only 31 spots left this morning!