Mortgage Marketing Tools: Blog Traffic

Mortgage Marketing Tools: Blog Traffic

You’ve got your website up and running, and now you want to learn how to hook more visitors to your blog… It doesn’t have to be difficult. One thing I’d really like to see is more loan officers taking an interest in online marketing strategies.

This is where the industry is headed. 87% of individuals who bought a home in 2007 surfed the web first. Who wouldn’t want to take advantage of this?

One thing that really mystifies me is why loan officers seem so resistant to learning how to market on the internet? The web is a powerful mortgage direct marketing tool that can no longer be ignored. If you’re not using the web, then you’re probably losing ground. This brings us to the big question… How do you generate mortgage leads online?

One method is the blog. The biggest difficulty with blogging though is that most loan officers use the “build it and they will come” approach. Unfortunately, this is the online equivalent of opening a McDonalds in the middle of a rain forest, then wondering where all the paying customers are at.

Without traffic, your blog (Just like any website) is useless! Last week Friday Stefan Lubinski from THink Big Work Small and myself launched Loan Officer Unleashed. This blog (www.loanofficerunleashed.com) was picked up by Yahoo, MSN, and even Google in just under 3 days. We spent 0 dollars, and 0 cents in promoting it. Yet the site is already generating traffic, leads, and interested prospects! How’d we do it? I made use of the list you see below. (We’ll even have more mortgage marketing tools for you soon)

Click the link below to download your list of free resources to promote your blog:

Mortgage Marketing Tools: Blog Traffic

CW – www.loanofficermarketinglab.com