Mortgage Marketing Tools – Internet Lead Generation
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I have a serious question for you. What are you doing about the internet? Hands down, one of the most powerful mortgage marketing tools around is the web, yet most loan officers aren’t sure even where to begin. Why is this a concern? Well have a look:
Estimated U.S. Population – 337,000,000
Estimated U.S. Internet Users – 248,000,000
In other words, 73.6% of the U.S. now use the web! Talk about the perfect advertising medium! How many mortgage marketing tools can you think of that have such reach? Not many, especially if you’re looking at the cost associated with such advertising.
So what’s stopping you from using this tool? For most, it’s the simple fact that they really don’t know what to do! How about we give you a tad bit of inspiration here…
Marry both online and offline efforts. With the web, you have a tool that can provide instant, and customized info. This makes it easy for your target market to get more info. Need an example? It’s no secret I am a huge fan of marketing to realtors. I primarily targeted the top producers in my market, who under normal circumstances wouldn’t give a loan officer the time of day – I’m sure you know what I mean…
My solution was to setup a miniature site that used the realtors name as part of the URL. Then I would use a combination of a quick mailer and/or phone call to give him/her the web address. Let me ask you a question. If you received a notice that there was a website with your name as the web address, would you check it out? For example: www.chadweber.com would definitely get my attention, especially if someone contacted me and informed made me aware that it was made specifically for me! You can’t resist.
Seem like a lot of work? (It requires maybe 20 – 30 minutes at the most to craft a personal site if you’re using the right tools) It’s up to you to decide if it’s worth it. A realtor listed in the top 100 – 250 within the state is usually closing over 10 – 15,000,000 in transactions each year, and far more if you’re in a high dollar area.
Just one of these agents giving you most of their business could easily add 6 figures to your bottom line. So my question to you, is this… What else do you have on your “to do” list that requires just 30 minutes of your time and can possibly add an extra $100,000 or more to your paycheck? My guess is not much, as most marketing efforts don’t carry the same potential as a top producing referral source.
This is just 1 tiny example of how powerful the web is. Need another? Well, I have a very powerful example for you. Simply click the link to get 3 days worth of instruction FREE. What you learn just may change your mind about how you approach marketing…
Great article with great tips..