Nailing Down Mortgage Marketing to a Science

Mortgage marketing is just like any other type of marketing. And it requires that you follow some very basic rules of marketing. If you follow these rules your marketing will pay off big time and you will see a very handsome return on your investment.

First you need to find a niche market. And in the mortgage world there are hundreds if not thousands of niches that you can target. There are hundreds of loan programs that cater to specific needs of the consumer. Each one of these programs can be a niche for you. You could also go after certain markets such as purchase, debt consolidation, construction, foreclosure bail outs, Chapter 13 bankruptcy buy outs and on and on. You could also target specific occupations. All that matter is that you choose a niche market.

Second you need to craft a perfect mortgage marketing message to the niche that you have chosen. That message needs to correlate with what is going through that markets mind. What is it that they need or want? What kinds of problems are they having that you have the solution too? What are their goals in life? What keeps them up at night? If you have done enough loans you already know the answer to those questions because those people have already told you.

Third you need a way to find these people. Because if you can’t find them easily, you’ll get frustrated in no time flat. You will want to know if you can buy lists of these people in your niche. Do they have certain characteristics that are easy to find such as certain credit scores, income, location, careers, etc.. Do they work with other professionals where that professional could then refer those people to you? Do they read certain publications or listen to certain radio stations? Do they belong to any kind of trade organization?

Finally you need a way to get your mortgage marketing message in from of them. This can be accomplished through a variety of ways. You could use direct mail, classified ads, postcards, TV or radio commercials, inserts, display ads, internet, recorded message blasts. The best advice is to test each one of those methods. Once one starts working start testing the other methods while continuing to use the one that is working.

To have mortgage marketing that is easy and works. All you need to do is find a niche. Create a marketing message to that niche. What has your mortgage lead generation training taught you so far? Make sure you can find these people in this niche. And then start using all the different media sources you have available to get your message in from of that niche.

Chris Hallmark – http://www.loanofficermarketinglab.com