So What’s up with “Landing Pages”?

Landing pages are a great way to generate real estate leads through your website. But many agents don’t know what a landing page is to begin with, and how to use them to produce leads. In today’s lesson, I’ll talk about each of these things. I’ll also give you a sample landing page to reinforce the lesson, and to get your marketing wheels turning.

So What Exactly is a “Landing Page”?
Within the context of Internet marketing, a landing page is where a person “lands” upon reaching a certain website. So in a sense, every page of your real estate website could be a landing page, because you never know where somebody will land upon finding the site.

But you can also create specific landing pages for specific purposes. For example, people who use sponsored search / PPC in Google and Yahoo usually have landing pages as part of that program. Or at least they should. So when the search engine user clicks on a sponsored ad, they are sent to a specific landing page that is relevant to their search and the overall ad campaign (as opposed to sending them to the website’s home page, which is just plain silly).

Think of Landing Pages as “tentacles” that can reach out and grab new leads for you and your website.  A blog post could even be a landing page, or a forum post at that.  A Landing Page can be seen as a “mini-website” too!  Landing Pages should ONLY briefly describe your product or service, compelling the reader to click through to your main website.  They are great, short-story style marketing web pages that get great results!

Here is an example of the perfect Landing page:  http://www.loanofficermarketinglab.com/chrish