Stop Wasting Time!

It’s unbelievable how much time is wasted each day on non-revenue generating activities. Every week I talk to at least 3-4 loan officers and (Even in California) who are still managing to close 8 – 10 deals or more per month. But at some point in talking with some VERY stubborn professionals out of the bunch, it never fails to inspire at least 1 or 2 loan officers to speak up and object, claiming it’s impossible to accomplish in this market.

My answer to this? Take a look at how much time was wasted in the middle of the boom time… Compare that to what you are wasting in todays market… About the same right? Humans are creatures of habit. We tend to do things the same, even when we shouldn’t!

In a down market, you need to spend at least 40 – 50% of your day in front of people! I’ll say it again: in a down market you need to spend at least 40 – 50% of your day in front of people! What people? Prospects, realtors, fsbo’s, affinity partners etc… Hold teleseminars to save cash, but leverage your time. Network with realtors, host mastermind round table discussions…

It’s amazing what you can accomplish when you structure your day properly. You know all that time you’re spending responding to low priority emails, and checking each and every voicemail right away? Yep, that time could be spent making you money…

Chris Hallmark