The Loan Officer Project – The Final Tally
ByAs I bid you good morning, I’m sitting here with a stack of names, emails, and about 29 voicemails to return. If there’s one thing I can say with absolutely no reservation, it’s that the Loan Officer Project created activity…Lot’s of it!
With more than 9,000 new visitors in 1 week (Doesn’t include return visitors) and over 23,000 video views, there’s a lot to be said for using the web as a marketing tool. My primary goal during this 5 day event was to raise awarenes, and establish credibility. Credibility for the idea that the web can and should be used as a means of generating business. Have a look:
While all the swf video files were part of the 5 day training, the flash video files that the top arrow is pointing at managed to get close to 24,000 views within 2 weeks. That’s a lot of activity, and a lot of new loan officers exposed to the ideas and message we wanted to convey.
Can you see why the web is so powerful? Can you also see how providing usable information is a great way to erode the barriers of sales resistance that stand in your way of getting more laons from real estate agents?
Our final tally for the week was 114 loan officers participated. (We squeezed in a few last minute entries) The average call during the 5 days was around 1 hour + 25 – 30 minutes allowed for Q and A. 103 participants per call was our average, and we already have about 3 dozen participants who have identified their “Dream Team” of target real estate agents, called them, and scheduled appointments…
(If any participants find the time to read this post, please feel free to add your comments and experience below! – I know you’re probably busier than ever now, but we’d love to hear from you!)
We have another 30 or so participants who took action and built their sites, and have begun marketing them as instructed, with many, many more on the way! I know there was a large number of participants who missed a few days of the training and are trying to get caught up now. We will leave the videos and downloadable guides on the site for you to access for the next 7 – 10 days. Feel free to login as often as you need.
So what did I learn during this process? Well, first off there were plenty of excellent and thoughtful questions from participants along the way. I’ve taken the call recordings, and sent them to a transcriptionist. This means that I’ll have a catalog of each and every question asked throughout the training, and will create a FAQ’s form to address these questions right from the get-go when we do another round of training.
That’s right. With more than 1,500 loan officers who asked to participate, we have a huge waiting list, and I intend to host another round of training… It’s only going to get better and better… Keep your eye on this blog, because some very interesting things are about to happen!
Congrats to all who participated, and I hope to hear from you again soon! Make this your best week yet!
PS – Don’t forget the free gift I gave you yesterday! It’s a large file, but you’re going to love it I promise! 
Chad,
All i can say is wow. I am amazed at how easy you made it to build my own website. I am really excited about having a fighting chance to compete for web rankings. The information you provided is exactly what I needed to propel my online presence. I look forward to your tutelage in the Lab.
Thank you,
Marson Maynor
ChicagoLand Mortgage Source
Chad,
This has been an eye opening experience. This is the very first time I have done anything like this and what a blast!!! Sometimes confusing, but mostly very exciting! Within a few days, BAM!!!! I have a website!!! And also the tools to have an “effective website!” Thanks for the opportunity. I look forward to working with you and tweaking this thing to be on the front page of Google!!!
LOL, I get really excited when I get 150 people to our blog in a day. Congrats to you Chad on using permission marketing to create excitement, traffic and ultimately… business for you and your clients. Awesome job.
Hi Chad,
You are truly an inspiration for the Loan Officer in today’s real estate market. When you do the unordinary you will survive. Most people who make money in a down market or recession work differently than the rest to survive. Thank you for teaching the tools and sharing your knowledge with us to create a profiable web site and market in unordinary methods.
Kathy Vasel
Drew Mortgage Associates
Hi Chad,
You training is the best for Mortgages .
I am testing your anchor strategy here, but it seems as if it can be seen. What am I doing wrong? If it needs to be entered as a link, where is the link code on this site?
Thanks,
Frank Sajdak
Hi Chad,
The Loan Office Project was a much needed boost for me. I have sent over the order form to join the lab and just need to get setup so that I can start the marketing campaign to my dream team. Thanks Chad.
Frank – SUccess! You did it correctly.
CW -
This training was awesome Chad! I got behind on day 3 because I missed the call after a closing went haywire. Thanks for letting me login and catch up.
I learned so much and even built my list of real estate agents. Met with 3 so far and I’ve been trying to get in to see these agents for months. I can’t believe how this works so amazingly well.
Proud to be a new member. Just saying thanks again.
Terrel B, MI
Thanks it was great to be in Phase 1 you rock. I will probably get a hold of you for some consulting for my on line origination for http://gohud.com/.
salt lake homes for sale
Chad,
Your training was the best SEO training ever. Companies charge tens of thousands of dollar for what you can really do yourself after learning from you. But I got to say that the Project training is only the beginning of what you really got to offer us, It’s the baby steps.
The Project work is not the easiest and nobody will make things happen for you but you. So I wish the best to all and stick to it, It will pay off. My website is not completey done and I’m already on the first page number 7 for one keyword.
Thanks Again Chad,
Chad thanks for all of the great information and techniques. Good luck on the second round!
Joe
Chad,
What can I say, but THANK YOU! I appreciate your willingness to help me get my new site going. I learned more abiut internet marketing in the 5 hrs of calls then I will ever be able to apply. Your training is beneficial and a must for any loan originator that wants to use the internet to market. The people of Phoenix AZ who are trying to buy the homes for sale will be the benefactors of your training. Thank you again!
Kyle Phoenix AZ, Homes for Sale, Mortgage Loans
Hi Chad,
I attended your internet workshop last Saturday, but the email address I wrote for you did not work. I am hoping to be able to register for the webinar to create a website that I think you said will begin this Friday. Am I still able to register? Thanks, Yvonne