The Most Honest Video Yet On Internet Marketing
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We decided to do something quite unusual today – TOTAL TRANSPARENCY! That’s right, in today’s video titled: Why Online Marketing ROCKS – (Nice title eh?) I actually log you into some of the programs I use to tweak my own online lead generation efforts.
No smoke and mirrors, no empty claims… I’m showing you why I do what I do, and how it helps me to deliver an effective, lead generating and money making marketing campaign online. Promise you won’t copy off the systems I use though ok? (Kidding)
Guessing is not a great marketing strategy in my opinion, but this is what most mortgage marketing amounts to. Let me ask you an honest question. I expect a straight-forward answer here ok? Do you think you’re a failure? Do you believe that you can never hit on a marketing strategy that works?
The answer for most of you is no right? Then the truth of the matter is that if you properly manage your online marketing efforts, there should be no way for you to fail on an ongoing basis, as most loan officers have. Why?
Because as I demonstrated in the video above, online marketing does not require you to guess! With tools such as A/B/ Split testing (A part of Google Analytics that allows you to display more than one variation of your web page each day, and tracks which is more successful), traffic analysis and even click tracking, within a matter of days, you can see what your visitors respond to favorably, and what they’re not interested in. Simply choose the superior webpage, then test a new variation…
If you test new tweaks and variations on a regular basis, you’re getting better, and better, and better… How can you fail if you stick with it? Unlike mailers, and expensive newspaper ads, these tests cost you nothing more than a little time. No dollar signs attached. (Heck, if your time is too valuable, you can outsource and have the leg-work done for you) You will hit on a winning combination if you stick with it…
Anyhow, just a brief rundown on why marketing online is so powerful. It’s hard to ignore the medium when you see published figures such as: 86% of all individuals who bought a home last year used the web to start their search… Exciting stuff… Almost makes you want to take action doesn’t it? Oh wait, you DO want to take action, and that’s why you’re here! If you’re serious about taking action, I want you to look for the link underneath the Home button at the top of this blog.
There’s a link labeled as The Loan Officer Project… Click it, follow the instructions in the short video, and we’ll be welcoming you into The Loan Officer Project… That’s all it takes to get in on 5 days of step by step online marketing instruction. See you there? Only 31 spots left this morning!
Great info. Thanks! =)
Chad, Another Grand Slam -Out of the Park!
Not sure if a compartment in my Brain finally opened up and the message makes more sense now, Not the first time I am hearing some of this, but it is the first time I AM HEARING this and it is sinking in. You are absolutely 100% on target. Test, Measure, tweek, course correct instantly, repeat as often as desired. Viral- is Word of Mouth at the speed of light, not the speed of sound! Very exciting. The future holds great promise.
Keith Avery
My first day on this site. All good information! I am going back to listen to the other videos, to see what valuable information I can gather. Great job!
Hey Chad:
Thanks for mentioning me! I was following your instructions and I want everyone to know that this indeed works. I knew nothing about websites, blogging, Social networking, backlinks, etc.; and simply followed the directions without getting into “analysis paralysis”. I didn’t care at the time, “how it work”. Just, “would it work”. Thanks again
I just got to your site today from TBWS. WOW, you have great info! I’ve been in Loan Origination for 2 years now and I’ve tried a couple different things, namely Constant Contact news letter systems. I loved the tracking system, but could never get my “readership” to click through so tracking was useless.
Now my online presence exists of Facebook, Twitter, LinkedIn and a couple others. All of them are great, but I can’t get NEW blood into my networks without employing bots and that just feels like cheating.
I like how your emphasis is on doing and posting that which the consumers are searching for, making my own site easier and more comprehensible to find and read.
I’m reading through (and watching) posts from earlier this week as well and your info is dynamic. Hope I can get it working for my self soon. I purchase domain names, then realized I have NO IDEA how to fill them and make them start working. So I’m looking forward to getting some practical knowledge now.
OK, you got my attention! I was dithering over spending $1500 with a Jumla devotee to start from scratch or $1800 with a developer to do a custom site imbedding my blogs and have been cruising the ‘mortgage’ sites for months. (They all look extremely cookie cutter to me–yuck). So, given my current 5 page baby and blogs have gotten me into positive google land, what I need now is to lift my game. FORTUNATLEY FOR ME I have good taste and can write so if you guys make the site part hum….well, I’m IN!(can’t wait for the before and after stats)
Hi Chad,
I can’t think of a better way to preach the gospel than by sharing your own personal success. Great idea, better execution.
Mark…
Boy this will be interesting. The video shows me how much I still have to learn and how I’ve been doing it all wrong. Looking forward to the LOP. I need a good kick in the pants to get my web site and my online marketing into gear. Thanks Chad