The Value of a Great Email List!

Are you a consistent marketer, or do you just try something then give up on it right away?  Do you have a good email list to rely upon?

A good Internet marketer knows the value behind having a sound database to contact whenever they need more business.  It can’t just be any old database though, it has to be CLEAN and highly TARGETED!

What I mean, is that you will need an “opt-in” subsciber list so you don’t get a reputation as being a spammer.  In addition, you wnat the highest possible ROI and return on your time and effort.  And the only way to do that is to build a highly targeted, accurate list. Or it may be an offline list of postal mailing addresses, telephone, or fax numbers.  Just make sure that you gather any contact information, in an ethical manner

The first thing you should do is make up a list of….the people you know, who like and trust you.  Perhaps all those people you’ve already done business with over the years.  How about THEIR family and friends.  Think of a hot demographic that you can target.  It’s not that complicated.

As long as you KNOW your audience, you should be fine.  DO NOT EVER send mass emails to people you are trying to solicit for the first time.  That can get you black listed very fast!

Here are five benefits you get from developing a highly targeting email list:

1) It takes a lot of time and effort to build a huge, effective list. Customer acquisition is one of the greatest marketing expenses. Many marketers toss this investment out the window by selling one thing to a customer, one time, and forgetting about them forever. A good list, on the other hand, lets you advertise for virtually no cost whatsoever.

2) Additional sales to previous customers are often easier to make and more profitable than the initial sale. A relationship of trust has been built, provided the customer is satisfied with his/her purchase, and the service received.

3) You gain leverage. When you approach others to arrange joint ventures, for instance, ownership of a sizeable, properly targeted list is a powerful bargaining asset. It’s a great way to find business partners and such.

4) You can share your list with other marketers (for a price)  People will pay for solid information these days.  Just make sure that it is a clean list and that it has been scrubbed for misinformation.

5) Repeat business is crucial to the success of virtually all businesses. Good lists turn into longtime customers that will keep coming back for more

Chris Hallmark