Loan Officers Are Missing Out!

Let me share an observation with you… As more and more loan officers search for marketing solutions, and ways to close more loans, more and more of these same loan officers are getting frustrated to the point where they believe that nothing works in this market.

Would you agree? Have you witnessed the huge number of loan officers leaving the business because they cannot seem to generate enough business? The purpose of this short article is to show you why this is happening, and why most loan officers are missing out on a massive opportunity to close more business.

There’s one critical question I wish to ask you:

Would you close more loans if hundreds, or even thousands of people who were already looking for a loan officer, or to buy a home stumbled across you each month?

Simple question with a predictable answer right? It’s so simple, because we already know that marketing and sales is a numbers game. Get in front of enough quality prospects, and you’ll close more loans. The reason I wanted you to answer this question is because right now, this very day you are missing out on getting in front of dozens, or even hundreds of prospects.

Every day that goes by, you miss out on even more. Want to see an example of just how much business you’re missing out on? Below is a short list of U.S. cities that I have pulled up Google search records from over the last 30 days. In other words, Google provided me with the number of searches for mortgages, loan officers, and homes for sale in the cities listed below.

The “Number of searches: figure shown gives you an idea of how many times in the last 30 days real estate, mortgages, and loan officers were searched for on Google in the last 30 days:

(These are the exact results I received from Google)

Atlanta, GA – 412,770 searches

Birmingham, AL – 266,300 searches

Colorado Springs, CO – 308.000 searches

Houston, TX – 581,000 searches

Portland, OR – 306,420 searches

San Francisco, CA – 541,632 searches

St Louis, MO – 126,320 searches

Tucson, AZ – 198,000 searches

Tulsa, OK – 67,784 searches

Did you find a city near you? Even if you didn’t, you can see just how much activity is going on even in a “down” market! Let’s assume that 50% of those searches are not relevant. Let’s further assume another 20 – 30% are not serious prospects, and just dipping their toes in the water.

Even if we write off 80% of the searches, you still have tens of thousands of people who would see your website on the front page of Google each and every month. How much woulds it cost you to send out tens of thousands of mailers these days? Never-mind the fact that the mailers would be delivered to cold prospects, whereas the visitors to your website are coming to you! (Much hotter lead)

The bottom line is this: If you don’t have a lead generating website that is showing on the front page of Google when prospects search for homes, mortgages, and loan officers, then you’re missing out on a lot of business… So what are you going to do about it?

Click here now to see how Loan Officer 2.0 solves this problem

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