Loan Officer Websites?

Effective mortgage marketing is needed now more than ever. So what can be done to bring in more business for loan officers in a market where everything seems to change so fast, that you’re playing a constant game of “catch-up?” The best way I can answer this very valid question is to point out some important statistics and facts that should grab your undivided attention:

Mortgage Marketing Fact #1 -

More people are using the web to shop and “pre-shop” than ever before!

That’s right. As the market changes, so does people’s shopping habits. As more information is readily available via the web, fewer people are using the Yellow Pages, and traditional media to shop. In fact, 2008 was the first year where more people used the internet to find local businesses than they used the Yellow Pages! Here’s the official graph:

So what does this mean to you? It means that the more expensive traditional marketing vehicles: direct mail, print ads, newspaper advertising etc are less effective than they used to be! On the flip side, the much more cost effective online strategies are growing more effective than ever before! (How often do you have the chance to spend less yet enjoy better results?)

Is this just me talking here? Most certainly not! Click Z, Marketing Sherpa, The DMA, Yahoo ROBO, and Jupiter Research have all published reports within the past 6 months reporting that online advertising is increasing while offline marketing is decreasing in todays economy. (As soon as I gain permissions, I’ll likely make these reports available on this site for your perusal)

Mortgage Marketing Fact #2

91% of web users never click past page #1 of the search results. Amazing huh? This means that if you’re not showing up on the front page of the search engines, then you’re missing out on 91% of your potential leads! Not good!

The silver lining that can be found within this statistic is that the solution is relatively simple: Just get your website onto the front page of the search engines! Ok, ok… I admit that I over-simplified that a tad bit. But it does serve to illustrate how clear the path to success is in this instance.

Marketing is all about getting the most exposure as humanly possible. That’s what we can do with the web! Right now most loan officers spend time and money on their websites without realizing a single penny of return on investment. Is this you? Feel like you’ve wasted time and money on a website that never landed you a single closed loan?

Most likely, the culprit was a lack of traffic. It’s no different than opening the doors to a beautiful store-front in an isolated area with no one around to walk in and shop. If people aren’t seeing the site, then how can you make any money?

With Loan Officer 2.0 - We show you how to get a flood of traffic to your website without spending much (If any) money at all. Sounds intriguing doesn’t it? (What if an extra 5 - 10,000 qualified prospects visited your website each month? Think you might see a bump in closings?)

Mortgage Marketing Fact #3

Template based websites don’t work!

I had to break it to you… Most web designers offer very little in the way of usable marketing. Let me ask you a question. When was the last time you witnessed a borrower making a decision to on who to use as their loan officer based on how many loan calculators their website has?

How many want to use the loan officer with the prettiest website? The best background music? Really, when the day is over, none of these things really matter. What does matter is how much traffic your website gets. (Qualified traffic that is - Are they looking for a loan officer?)

What are your calls to action? What lead capture mechanisms are found on your website? How much follow-up is automated by your site? How many personal connections is your website making? These are the things that matter, and these are the factors that allow to you to close more loans. Isn’t that what you’re after?

If your answer is “Yes!” then you need to take action today. The Loan Officer 2.0 website marketing module will leave none of this to chance! If you can follow simple instructions, then you can see great results. With all of the major reasons for failure addressed, you have so much to gain, and so little to lose by taking action today.

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